Social Semiotics: Key Figures, New Directions, Andersen Thomas Hestbk, Hestbaek Andersen Thomas, Boeriis Morten
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 54910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Jane Gravells Название: Semiotics and Verbal Texts ISBN: 1137587482 ISBN-13(EAN): 9781137587480 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.
Автор: Floch Название: Semiotics, Marketing and Communication ISBN: 033376014X ISBN-13(EAN): 9780333760147 Издательство: Springer Рейтинг: Цена: 125770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.
This clear and concise book investigates the relation between materiality and the subject in Marxism, (post-)structuralism, and material semiotics. It introduces the three approaches in an accessible way and serves as an introduction to different kinds of materialism and theories of the subject. For each approach, the modalities of materiality of the respective materialism are defined and the relationship between these multiple materialities and the subject are presented as specific to the theoretical approaches discussed.
Beetz argues for a non-reductionist materialism, which conceives of materiality as more than matter or matter in motion. In such a materialism the subject is seen as an effect of material conditions, relations, processes, and practices. He shows how the constitution and decentering of the subject is conceptualized in the approaches presented and highlights the role of material instances in these processes.
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