Media Literacy and Semiotics, Gaines Elliot

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Название: Media Literacy Education in Action
ISBN: 0415658373 ISBN-13(EAN): 9780415658379
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание: Featuring a mix of perspectives from the field`s leading scholars and advocates, this volume presents a snapshot of the theoretical and conceptual development of media literacy education-what has influenced it, current trends, and ideas about its future.

Автор: Gaines
Название: Media Literacy and Semiotics
ISBN: 023010827X ISBN-13(EAN): 9780230108271
Издательство: Springer
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Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy.

Автор: Jane Gravells
Название: Semiotics and Verbal Texts
ISBN: 1137587482 ISBN-13(EAN): 9781137587480
Издательство: Springer
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Цена: 93160.00 T
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Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.

Автор: W James Potter
Название: Introduction to Media Literacy
ISBN: 1483379582 ISBN-13(EAN): 9781483379586
Издательство: Sage Publications
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Цена: 120390.00 T
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Описание: An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.

Автор: Potter W. James
Название: Media Literacy
ISBN: 1483379329 ISBN-13(EAN): 9781483379326
Издательство: Sage Publications
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Цена: 69690.00 T
Наличие на складе: Поставка под заказ.
Описание: The latest edition of this bestselling student introduction to media literacy. Supported by a companion website featuring both student and lecturer resources.