Quantitative Models in Marketing Research, Philip Hans Franses

Автор: Franses, Philip Hans,
Название: Quantitative Models in Marketing Research
ISBN: 0521143659 ISBN-13(EAN): 9780521143653
Издательство: Cambridge Academ
Цена: 35910 T
Описание: This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Автор: Baum
Название: An Introduction to Modern Econometrics Using Stata
ISBN: 1597180130 ISBN-13(EAN): 9781597180139
Издательство: Taylor&Francis
Рейтинг:
Цена: 88800.00 T
Наличие на складе: Невозможна поставка.
Описание:

Integrating a contemporary approach to econometrics with the powerful computational tools offered by Stata, An Introduction to Modern Econometrics Using Stata focuses on the role of method-of-moments estimators, hypothesis testing, and specification analysis and provides practical examples that show how the theories are applied to real data sets using Stata.

As an expert in Stata, the author successfully guides readers from the basic elements of Stata to the core econometric topics. He first describes the fundamental components needed to effectively use Stata. The book then covers the multiple linear regression model, linear and nonlinear Wald tests, constrained least-squares estimation, Lagrange multiplier tests, and hypothesis testing of nonnested models. Subsequent chapters center on the consequences of failures of the linear regression model's assumptions. The book also examines indicator variables, interaction effects, weak instruments, underidentification, and generalized method-of-moments estimation. The final chapters introduce panel-data analysis and discrete- and limited-dependent variables and the two appendices discuss how to import data into Stata and Stata programming.

Presenting many of the econometric theories used in modern empirical research, this introduction illustrates how to apply these concepts using Stata. The book serves both as a supplementary text for undergraduate and graduate students and as a clear guide for economists and financial analysts.

Название: Marketing Research
ISBN: 0333721780 ISBN-13(EAN): 9780333721780
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Поставка под заказ.
Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.

Автор: Andreasen
Название: Marketing Research That Won`t Break the Bank: A Pr Practical Guide to Getting the Information You Need
ISBN: 0787964190 ISBN-13(EAN): 9780787964191
Издательство: Wiley
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it.

Автор: Evans W. Douglas
Название: Social Marketing Research for Global Public Health: Methods and Technologies
ISBN: 0199757399 ISBN-13(EAN): 9780199757398
Издательство: Oxford Academ
Рейтинг:
Цена: 88710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.

Автор: Mazzocchi M
Название: Statistics for Marketing and Consumer Research
ISBN: 1412911214 ISBN-13(EAN): 9781412911214
Издательство: Sage Publications
Рейтинг:
Цена: 238650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Автор: Kubacki
Название: Formative Research in Social Marketing
ISBN: 9811018278 ISBN-13(EAN): 9789811018275
Издательство: Springer
Рейтинг:
Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.