Marketing Research, Carl McDaniel Jr.,Roger Gates

Автор: Paul Baines
Название: Introducing Marketing Research
ISBN: 0471497703 ISBN-13(EAN): 9780471497707
Издательство: Wiley
Рейтинг:
Цена: 49580.00 T
Наличие на складе: Поставка под заказ.
Описание: Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.

Название: Marketing Research
ISBN: 0333721780 ISBN-13(EAN): 9780333721780
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Поставка под заказ.
Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.

Автор: Philip Hans Franses
Название: Quantitative Models in Marketing Research
ISBN: 0521801664 ISBN-13(EAN): 9780521801669
Издательство: Cambridge Academ
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Цена: 71800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.