Marketing in Perspective (RLE Marketing), Majaro

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
Рейтинг:
Цена: 39060.00 T
Наличие на складе: Поставка под заказ.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Taylor Eric II, Riklan David
Название: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
ISBN: 0470888415 ISBN-13(EAN): 9780470888414
Издательство: Wiley
Рейтинг:
Цена: 14770.00 T
Наличие на складе: Поставка под заказ.
Описание: Marketing has become more competitive and ubiquitous than ever before. In this current economic climate, entrepreneurs and small to mid-size businesses have been driven to look for alternative ways to market their products and services effectively and cost-efficiently. At the same time, the Internet has provided them the opportunity to challenge the Fortune 500s. Mastering the World of Marketing is the definitive marketing resource every business needs to survive and thrive. This desk-top, insanely value-packed, comprehensive book provides the best marketing strategies, tactics, tips, and advice from more than 50 of the top marketers in the world. There are millions of ways to go-to market. Businesses have an unlimited choice of strategies and philosophies they can implement to generate leads, create brand recognition, and capture new customers. Mastering the World of Marketing covers marketing techniques that can accommodate any organizations marketing budget, including: networking, word of mouth marketing, customer referrals, yellow page directories, television, radio, outdoor (roadside billboards), print, email marketing, internet marketing, social media marketing, public relations and advertising. Contributors include: Peter Shankman, Seth Godin, Chris Brogan, Jack Trout, Yanik Silver, Jay Abraham, Joe Calloway, Peter Lencioni, Guy Kawasaki, Dan Lok, Gary Vaynercuk, Dan Kennedy, Regis McKenna, Robert Cialdini, Joel Comm, David Meerman Scott, Jay Conrad Levinson, Mark Jeffrey, John Andrew Davis, Michael Masterson, Anne Libera, John Arnold, Peter Fisk, Sam Richter, John J. Burnett, Joel Greenblatt, Robert F. Hartley, John L. Mariotti, Chris Treadaway, Mari Smith, David A. Aaker, Philip Kotler, John Grant, Bob Burg, Larry Weber, Richard Rosen, Don Sexton, Mark Joyner, Tom Antion, Adam Richardson, Scott Stratten, Ken Evoy, Mark Victor Hansen, Lon Safko, John Jantsch, Al Reis, Joe Vitale, Michel Fortin, W. Chan Kim, Renee Mauborgne, and Alexander Chernev.

Автор: Warren Keegan
Название: Offensive Marketing
ISBN: 0750674598 ISBN-13(EAN): 9780750674591
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Невозможна поставка.
Описание: A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 62410.00 T
Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
Рейтинг:
Цена: 49580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
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Цена: 163680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to the key concepts, theories and applications of relationship marketing.

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
Рейтинг:
Цена: 29040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Автор: Kotler Philip
Название: Marketing 3.0: From Products to Customers to the Human Spirit
ISBN: 0470598824 ISBN-13(EAN): 9780470598825
Издательство: Wiley
Рейтинг:
Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
Рейтинг:
Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.