Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 27500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Автор: Becerra, Liliana Название: CMF Design: The Fundamental Principles of Colour, Material and Finish Design ISBN: 9491727796 ISBN-13(EAN): 9789491727795 Издательство: Thames & Hudson Рейтинг: Цена: 31900.00 T Наличие на складе: Невозможна поставка. Описание: This book presents the fundamental principles of colours, materials and finishes design pertinent to industrially-designed consumer products and consumer goods.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 20190.00 T Наличие на складе: Поставка под заказ. Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Robert Reed Название: Advertising Postcards ISBN: 0764312375 ISBN-13(EAN): 9780764312373 Издательство: Schiffer Рейтинг: Цена: 33870.00 T Наличие на складе: Поставка под заказ. Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 9610.00 T Наличие на складе: Поставка под заказ.
Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands ISBN: 1592537936 ISBN-13(EAN): 9781592537938 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Невозможна поставка. Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Автор: Klanten R., Sinofzik Anna, Ehmann Sven Название: The Still Life: Products Telling Visual Stories in Magazines and Advertising ISBN: 3899555813 ISBN-13(EAN): 9783899555813 Издательство: Gestalten Рейтинг: Цена: 38410.00 T Наличие на складе: Поставка под заказ. Описание: In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking editorial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, editorial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.
Автор: Pete Barry Название: The Advertising Concept Book-2nd ed ISBN: 0500516235 ISBN-13(EAN): 9780500516232 Издательство: Thames & Hudson Рейтинг: Цена: 24750.00 T Наличие на складе: Невозможна поставка.
Автор: Denison Edward Название: 30-Second Architecture: The 50 Most Signicant Principles and Styles in Architecture, Each Explained in Half a Minute ISBN: 1782400400 ISBN-13(EAN): 9781782400400 Издательство: Thames & Hudson Рейтинг: Цена: 16490.00 T Наличие на складе: Поставка под заказ. Описание: Offers a fresh approach to learning about those subjects you feel you should really understand. This title presents you with the foundations of architectural knowledge.
Автор: Wilson Jones Название: Principles of Roman Architecture ISBN: 030010202X ISBN-13(EAN): 9780300102024 Издательство: Wiley yUP Рейтинг: Цена: 44000.00 T Наличие на складе: Невозможна поставка. Описание: Drawing on new archaeological discoveries and his own analyses of Roman monuments, Mark Wilson Jones discusses how the ancient architects dealt with the principles of architecture and the practicalities of construction as they engaged in the creative process.
Название: Epica 25: Europe`s Best Advertising ISBN: 2884791108 ISBN-13(EAN): 9782884791106 Издательство: Thames & Hudson Рейтинг: Цена: 60500.00 T Наличие на складе: Поставка под заказ. Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
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