This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Название: Lord of the Logos: Designing the Metal Underground ISBN: 3899552822 ISBN-13(EAN): 9783899552829 Издательство: Gestalten Рейтинг: Цена: 33690.00 T Наличие на складе: Невозможна поставка. Описание: Designing the Metal Underground. .
Название: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands ISBN: 159253726X ISBN-13(EAN): 9781592537266 Издательство: Rockport/Rotovision Рейтинг: Цена: 30360.00 T Наличие на складе: Поставка под заказ. Описание: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Автор: Sean Adams Название: Masters of Design: Logos & Identity ISBN: 1592534414 ISBN-13(EAN): 9781592534418 Издательство: Rockport/Rotovision Рейтинг: Цена: 25300.00 T Наличие на складе: Поставка под заказ. Описание: Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
