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Digital Business and E-Commerce Management, 7 ed., Edmundson-Bird David


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Цена: 101050.00T
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Автор: Edmundson-Bird David
Название:  Digital Business and E-Commerce Management, 7 ed.
ISBN: 9781292193335
Издательство: Pearson Education
Издательство: Pearson education limited
Классификация:

ISBN-10: 1292193336
Обложка/Формат: Paperback
Страницы: 680
Вес: 0.38 кг.
Дата издания: 13.06.2019
Язык: English
Издание: 7 ed
Размер: 262 x 200 x 23
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: * Which strategies and tactics are needed to develop and implement a Digital Business? * How do we work out where to put our investment? * What are the things that have to happen in an organisation to make a Digital Business successful? * How should businesses select the best digital technology, media and insight sources to compete? This new edition of Dave Chaffeys bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking.

Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: * A structured approach to review, plan and implement a digital business strategy for all types of organisation * The latest on digital marketing techniques in SEO, social media comms and content marketing * All new case studies providing examples of organisations and their experiences of digital business and e-commerce * A brand new chapter introducing the concepts of digital business transformation and growth hacking Whether youre a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of Digital, strategy and implementation.



      Новое издание
Digital business and e-commerce

Автор: Chaffey, Dave Hemphill, Tanya Edmundson-bird, David
Название: Digital business and e-commerce
ISBN: 1292725834 ISBN-13(EAN): 9781292725833
Издательство: Pearson Education
Цена: 105640 T

      Старое издание
E-Business and E-Commerce Management

Автор: Chaffey
Название: E-Business and E-Commerce Management
ISBN: 0273707523 ISBN-13(EAN): 9780273707523
Издательство: Pearson Education
Цена: 25080 T
Наличие на складе: Невозможна поставка.
Описание: Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

E-business and e-commerce management

Автор: Chaffey Dave
Название: E-business and e-commerce management
ISBN: 0273752014 ISBN-13(EAN): 9780273752011
Издательство: Pearson Education
Цена: 21730 T
Наличие на складе: Невозможна поставка.


Nightmare on Main Street: Angels, Sadomasochism, and the Culture of Gothic

Автор: Edmundson, Mark (Author)
Название: Nightmare on Main Street: Angels, Sadomasochism, and the Culture of Gothic
ISBN: 0674624637 ISBN-13(EAN): 9780674624634
Издательство: Harvard University Press
Рейтинг:
Цена: 28460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a brilliant assessment of American culture on the eve of the millennium, Mark Edmundson asks why we`re determined to be haunted, courting the Gothic at every turn-and, at the same time, committed to escape through any new scheme for ready-made transcendence.

Limited edition

Автор: Biskup, Tim Long, Greg Edmundson, Chris
Название: Limited edition
ISBN: 0867196815 ISBN-13(EAN): 9780867196818
Издательство: Неизвестно
Рейтинг:
Цена: 26770.00 T
Наличие на складе: Невозможна поставка.
Описание: The Complete Up-to-date Catalogue of Limited Edition Gama-Go Art.


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