E-Business and E-Commerce Management, Chaffey

Автор: Chaffey
Название: Chaffey: E-Bus & E-Com 3e St CWG _3
ISBN: 1405847069 ISBN-13(EAN): 9781405847063
Издательство: Pearson Education
Цена: 26750 T
Наличие на складе: Невозможна поставка.

Автор: Chaffey Dave
Название: E-business and e-commerce management
ISBN: 0273752014 ISBN-13(EAN): 9780273752011
Издательство: Pearson Education
Цена: 21730 T
Наличие на складе: Невозможна поставка.

Автор: Edmundson-Bird David
Название: Digital Business and E-Commerce Management, 7 ed.
ISBN: 1292193336 ISBN-13(EAN): 9781292193335
Издательство: Pearson Education
Цена: 101050 T
Наличие на складе: Поставка под заказ.
Описание: * Which strategies and tactics are needed to develop and implement a Digital Business? * How do we work out where to put our investment? * What are the things that have to happen in an organisation to make a Digital Business successful? * How should businesses select the best digital technology, media and insight sources to compete? This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking.

Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: * A structured approach to review, plan and implement a digital business strategy for all types of organisation * The latest on digital marketing techniques in SEO, social media comms and content marketing * All new case studies providing examples of organisations and their experiences of digital business and e-commerce * A brand new chapter introducing the concepts of digital business transformation and growth hacking Whether you're a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of 'Digital', strategy and implementation.

Автор: Chaffey, Dave Hemphill, Tanya Edmundson-bird, David
Название: Digital business and e-commerce
ISBN: 1292725834 ISBN-13(EAN): 9781292725833
Издательство: Pearson Education
Цена: 105640 T

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 41130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Groff, Todd
Название: Introduction To Knowledge Management In Business
ISBN: 0750677287 ISBN-13(EAN): 9780750677288
Издательство: Taylor&Francis
Рейтинг:
Цена: 48990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduces readers to a wide range of knowledge management (KM) tools, techniques and terminology for enhancing innovation, communication and dedication among individuals and workgroups. This book focuses on real-world business examples using commonly available technologies.