Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 25300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Название: Identity Design That Works ISBN: 1564969509 ISBN-13(EAN): 9781564969507 Издательство: Rockport/Rotovision Рейтинг: Цена: 20230.00 T Наличие на складе: Поставка под заказ. Описание: Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.
Название: Worldwide Identity: Inspired Design From Forty Countries ISBN: 1592531873 ISBN-13(EAN): 9781592531875 Издательство: Rockport/Rotovision Рейтинг: Цена: 30350.00 T Наличие на складе: Поставка под заказ. Описание: Take a step back from the other designers' trends dominating your design world and reach toward a more exotic direction. In a clear and concise manner, identities are outlined by three steps - the "The Client", "The Brief" and "The Solution", aiding readers in understanding one of the most common design job cycles. Featured work is presented from design groups such as the Turkish Society of Graphic Designers, the Graphics Association of Zimbabwe and the Design Centrum of the Czech Republic that provides you with innovative and fresh design ideas. Partnered with Icograda (an International Council of Graphic Design Associations) as part of a series on best-selling subjects like logos and packaging, this book invites you to broaden your creative horizons. So get ready to embark on a new design adventure that just might turn out to be next season's biggest trend.
Название: Corporate Identity ISBN: 0500278083 ISBN-13(EAN): 9780500278086 Издательство: Thames & Hudson Цена: 18650.00 T Наличие на складе: Поставка под заказ. Описание: An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.
Автор: Sean Adams Название: Masters of Design: Logos & Identity ISBN: 1592534414 ISBN-13(EAN): 9781592534418 Издательство: Rockport/Rotovision Рейтинг: Цена: 25300.00 T Наличие на складе: Поставка под заказ. Описание: Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes.
Автор: Draper Название: The Formation of English Gothic: Architecture and Identity ISBN: 0300120362 ISBN-13(EAN): 9780300120363 Издательство: Wiley yUP Рейтинг: Цена: 55000.00 T Наличие на складе: Поставка под заказ. Описание: An account of architecture in England between circa 1150 and 1250, this work explores how the assimilation of new ideas from France led to an English version of Gothic architecture. It considers the great cathedrals of England to examine the complex interrelations between architecture and its social and political functions.
Название: Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies ISBN: 1592533043 ISBN-13(EAN): 9781592533046 Издательство: Rockport/Rotovision Рейтинг: Цена: 27830.00 T Наличие на складе: Поставка под заказ. Описание: Helps readers understand how to define the right approach and achieve an innovative solution for both name and the logo design. This work includes chapters that showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name.
Автор: Yoe, Craig Название: Secret identity ISBN: 0810996340 ISBN-13(EAN): 9780810996342 Издательство: Abrams Рейтинг: Цена: 12860.00 T Наличие на складе: Поставка под заказ. Описание: Showcases early erotic artwork by some of the most seminal artist in comics. Created in the late 1940s when Shuster was down on his luck after suing "DC Comics" over the copyright for "Superman", he illustrated these images for an obscure series of magazines called "Nights of Terror", published until it was banned by the US Senate.
Название: Identity Design Sourcebook ISBN: 159253029X ISBN-13(EAN): 9781592530298 Издательство: Rockport/Rotovision Цена: 27830.00 T Наличие на складе: Поставка под заказ. Описание: Each profile traces the process of redesigning a company's graphic identity using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
Автор: Fisher Sterling, Susan Wat, Kathryn Название: Role models: Feminine Identity in Contemporary American Photography ISBN: 1857595386 ISBN-13(EAN): 9781857595383 Издательство: ACC-distribution titles Рейтинг: Цена: 27500.00 T Наличие на складе: Поставка под заказ. Описание: In image-conscious world, photography is one of the powerful mediators of our sense of self. This book explores the ways in which female identity is constructed and mediated through the art of photography. It focuses on how role models and role-playing have been central to the art, meaning, and social function of contemporary photography.
Название: Brand Spaces : Branded Architecture and the Future of Retail Design ISBN: 3899554779 ISBN-13(EAN): 9783899554779 Издательство: Gestalten Рейтинг: Цена: 49280.00 T Наличие на складе: Поставка под заказ. Описание: Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players.
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