Название: Colour Management for Logos ISBN: 2888930218 ISBN-13(EAN): 9782888930211 Издательство: Rockport/Rotovision Рейтинг: Цена: 25300.00 T Наличие на складе: Поставка под заказ. Описание: Offers suggestions for working within budgetary constraints, and illustrates how colour combinations can enhance a logo design. This work shows how to communicate with and manage colour in the various aspects of logo design, from issues of impact and lifestyle message, emotional responses to colour, and technical considerations.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Название: No Rules Logos ISBN: 2888930528 ISBN-13(EAN): 9782888930525 Издательство: Rockport/Rotovision Цена: 25300.00 T Наличие на складе: Поставка под заказ. Описание: Presents various graphic solutions from around the world. This book identifies 10 key 'rules' of logo design, such as 'keep it simple', 'make a marque that is constant and unchanging', and 'keep to primary colors or black and white'.
Название: Beyond Logos ISBN: 2880466970 ISBN-13(EAN): 9782880466978 Издательство: Rockport/Rotovision Рейтинг: Цена: 27830.00 T Наличие на складе: Невозможна поставка. Описание: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
Название: Design Matters: Logos 01 ISBN: 1592533418 ISBN-13(EAN): 9781592533411 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Поставка под заказ. Описание: Designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications and letterhead systems.
Название: Color Harmony : Logos w/CD ISBN: 1592532446 ISBN-13(EAN): 9781592532445 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Поставка под заказ. Описание: A powerful demonstration of the power of colour and its ability to impact a message. Includes an interactive CD.
Автор: Fishel Catherine Название: LogoLounge Master Library: v. 4: 3000 Type & Calligraphy Logos ISBN: 1592537642 ISBN-13(EAN): 9781592537648 Издательство: Rockport/Rotovision Рейтинг: Цена: 27830.00 T Наличие на складе: Поставка под заказ. Описание: Some of the world’s best-known logos are famous for their typography, including Coca-Cola, Kellogg’s, and Campbell’s. Typographic logos are the most direct way to deliver the brand message. The fourth in the seven-volume LogoLounge Master Library series, this is a highly organized collection of 3,000 typographic logo designs culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. The result is the deepest, densest, and most highly-focused collection of logos organized by category ever created. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with typography. The collection includes Initials & Crests; Animals & Mythology; Shapes & Symbols; Type & Calligraphy; People; Nature & Food; and Arts & Culture.
Название: Korea Power: Design & Identity: Design und Identitat ISBN: 3899554884 ISBN-13(EAN): 9783899554885 Издательство: Marston Book Services Цена: 30800.00 T Наличие на складе: Поставка под заказ. Описание: Currently one of the world s leading industrial nations, South Korea produces an enormous amount of consumer goods. Korea Power is the first comprehensive collection of contemporary Korean product and graphic design. This book aims to document the Korean identity that has been formed as the country has become a modern state in the aftermath of the fall of the Josean Dynasty, its occupation by the Japanese, and the Korean War. To this end, Korea Power includes images that the legendary Korean advertising photographer Kim Han-Yong shot in the years of reconstruction following the war. South Korea s rapid rise to an economic superpower almost swept away all traces of a traditional lifestyle. Today, however, the cultural values of Korea s past are again becoming more influential. Many Korean designers now have a new sensibility for their culture s traditional definition of beauty. They are also defining an original, distinctly Korean elegance. This new development is represented in the book by work from the Culture Keepers, for example. Their designs for practical furniture and table settings are inspired by the aesthetics of the past, yet are ideally suited to meet the needs of our modern lives. The official exhibition catalog for Design and Identity at Frankfurt's Museum of Applied Arts.
Автор: Tristan Manco Название: Street Logos ISBN: 0500284695 ISBN-13(EAN): 9780500284698 Издательство: Thames & Hudson Рейтинг: Цена: 10950.00 T Наличие на складе: Невозможна поставка. Описание:
Graffiti art is constantly changing. Fresh coats of paint and newly pasted posters appear overnight in cities across the world. New artists, new ideas, and new tactics displace faded images in a perpetual process of renewal and metamorphosis. From Los Angeles to Barcelona, Stockholm to Tokyo, Melbourne to Milan, wall spaces are a breeding ground for graphic and typographic forms as artists unleash their daily creations.
Current graffiti art is reflective of the world around it. Using new materials and techniques, its innovators are creating a language of forms and images infused with contemporary graphic design and illustration. Fluent in branding and graphic imagery, they have been replacing tags with more personal logos and shifting from typographic to iconographic forms of communication.
Street Logos is a worldwide celebration of these new developments in twenty-first-century graffiti, an essential sourcebook for all art and design professionals, and a delight to everyone excited by the vitality of the street.
Название: Logos, Letterheads and Business Cards ISBN: 2940361606 ISBN-13(EAN): 9782940361601 Издательство: Rockport/Rotovision Рейтинг: Цена: 9900.00 T Наличие на складе: Поставка под заказ. Описание: Brings together the complimentary works of "Logos" by Conway Lloyd Morgan and "Letterheads & Business Cards" by Chris Foges. This combination provides an insight into the world of logos, branding and corporate culture, followed by a study of its application to stationary.
Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands ISBN: 1592537936 ISBN-13(EAN): 9781592537938 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Невозможна поставка. Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Название: Lord of the Logos: Designing the Metal Underground ISBN: 3899552822 ISBN-13(EAN): 9783899552829 Издательство: Gestalten Рейтинг: Цена: 33690.00 T Наличие на складе: Невозможна поставка. Описание: Designing the Metal Underground. .
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