Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Название: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
ISBN: 159253726X ISBN-13(EAN): 9781592537266
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 30360.00 T
Наличие на складе: Поставка под заказ.
Описание: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
ISBN: 1592537936 ISBN-13(EAN): 9781592537938
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 17190.00 T
Наличие на складе: Невозможна поставка.
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Название: Lord of the Logos: Designing the Metal Underground
ISBN: 3899552822 ISBN-13(EAN): 9783899552829
Издательство: Gestalten
Рейтинг:
Цена: 33690.00 T
Наличие на складе: Невозможна поставка.
Описание: Designing the Metal Underground. .

Автор: Sean Adams
Название: Masters of Design: Logos & Identity
ISBN: 1592534414 ISBN-13(EAN): 9781592534418
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 25300.00 T
Наличие на складе: Поставка под заказ.
Описание: Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes.