Master S Mastering Communication 5Ed, 

Автор: John Gorham
Название: Mastering Personal Finance
ISBN: 023055301X ISBN-13(EAN): 9780230553019
Издательство: Springer
Рейтинг:
Цена: 16470 T
Наличие на складе: Есть
Описание: Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and make your money work for you.

Автор: Richard Gill
Название: Master S Mastering English literature 3ed
ISBN: 1403944881 ISBN-13(EAN): 9781403944887
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Поставка под заказ.
Описание: In the third edition of this comprehensive guide to the what and how of literary study, attention is paid to the details of literary language and a wide variety of examples is included. More emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama, and poetry.

Название: Master S Mastering Business Communication
ISBN: 0333335295 ISBN-13(EAN): 9780333335291
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Поставка под заказ.
Описание: L. A. WOOLCOTT and W. R. UNWIN are established authors of communication books for business. They were both Senior Lecturers at Windsor and Maidenhead College, England, for many years and have considerable teaching and business experience.

Автор: Anthony Davis
Название: Master S Mastering Public Relations
ISBN: 0230549306 ISBN-13(EAN): 9780230549302
Издательство: Springer
Рейтинг:
Цена: 4520 T
Наличие на складе: Есть
Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.

Название: Master S Mastering International Trade
ISBN: 0333994612 ISBN-13(EAN): 9780333994610
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

Название: Master S Mastering Globalization of Business
ISBN: 1403921490 ISBN-13(EAN): 9781403921499
Издательство: Springer
Рейтинг:
Цена: 25000 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty first century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Название: Master S Mastering Management Skills
ISBN: 0333929381 ISBN-13(EAN): 9780333929384
Издательство: Springer
Рейтинг:
Цена: 25000 T
Наличие на складе: Поставка под заказ.
Описание: A guide to successful, profitable, and effective management, this book provides a comprehensive introduction to the practical application of management theory. It explores the issues, pressures and dilemmas faced by all managers. Setting these wide ranging and complex situations in a realistic context, the common and universal problems of integrity, leadership, presentation and motivation are addressed. Drawing a direct link between theory, application and practice, demonstrations of managerial expertise, and lack of expertise, are illustrated using examples from all spheres of activity. Discussion questions taken from real situations support this concise text, providing the basis for understanding, advancement, and the development of essential management skills. The potential market is extremely broad because of the near universal requirement to engage in the development of managerial skills as an integrated part of all courses of study. Specific courses are as follows: HND/HNC in business, management and in technical studies where there is a management element; undergraduate degree courses with a management element; NEBSM, CMS, DMS; professional courses such as IPD, Institute of Management and Chartered Accountancy. Other courses include: general 'skills of management' in-house management courses, including 'Graduates into Management' programmes; business people; commercial providers of short-courses; A-level business studies; and GNVQ/NVQ.

Автор: Cheatle, Kelvin
Название: Master S Mastering Human Resource Management
ISBN: 0333792807 ISBN-13(EAN): 9780333792803
Издательство: Springer
Рейтинг:
Цена: 4520 T
Наличие на складе: Есть
Описание: This guide to human resource management encompasses all aspects of UK and European legislation and case law. It takes the reader on an A-Z tour on all matters concerned with managing human resources and helps provide direct answers to the day to day issues of managing staff.

Название: Master S Mastering Basic Management 3Ed
ISBN: 0333772407 ISBN-13(EAN): 9780333772409
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introduction to the principles and practice of management has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.