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Master S Mastering Public Relations, Anthony Davis


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Цена: 4520T
Кол-во:
Наличие: Есть (3 шт.)
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Автор: Anthony Davis
Название:  Master S Mastering Public Relations
Издательство: Springer
Классификация:
ISBN: 0230549306
ISBN-13(EAN): 9780230549302
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.404 кг.
Дата издания: 10.08.2007
Серия: Study Skills - Palgrave Master Series
Язык: English
Издание: 2nd ed. 2007
Иллюстрации: Biography
Размер: 156 x 234 x 14
Читательская аудитория: Postgraduate, research & scholarly
Рейтинг:
Поставляется из: Германии
Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.
Дополнительное описание: The Purpose of Public Relations - Within the Organisation - Outside the Organisation - Communication - Research, Planning and Evaluation - The Customers - Within Marketing - Public Affairs - Community Relations - The Media - Global Public Relations - The


      Старое издание
Public Relations

Название: Public Relations
ISBN: 1403907838 ISBN-13(EAN): 9781403907837
Издательство: Palgrave
Цена: 9310 T
Наличие на складе: Нет в наличии.
Описание: In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included.


Mastering Personal Finance

Автор: John Gorham
Название: Mastering Personal Finance
ISBN: 023055301X ISBN-13(EAN): 9780230553019
Издательство: Springer
Рейтинг:
Цена: 16470 T
Наличие на складе: Есть
Описание: Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and make your money work for you.

Master S   Mastering Accounting Skills

Автор: Margaret Nicholson
Название: Master S Mastering Accounting Skills
ISBN: 1403992703 ISBN-13(EAN): 9781403992703
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Suitable for beginners, this text contains many practical assignments that reflect the assessment requirements of the manual units for OCR Levels 1, 2, and 3 Bookkeeping and Accounting qualifications. Step-by-step illustrations enable students to gain an understanding of the principles and procedures of Bookkeeping and Accounting.

Master S   Mastering English literature 3ed

Автор: Richard Gill
Название: Master S Mastering English literature 3ed
ISBN: 1403944881 ISBN-13(EAN): 9781403944887
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Поставка под заказ.
Описание: In the third edition of this comprehensive guide to the what and how of literary study, attention is paid to the details of literary language and a wide variety of examples is included. More emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama, and poetry.

Master S   Mastering Accounting

Название: Master S Mastering Accounting
ISBN: 0333511980 ISBN-13(EAN): 9780333511985
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a comprehensive introduction to the principles and practice of book-keeping and accounting. Throughout the text, real-life case studies are used to illustrate principles. There are many practical exercises (with answers) and activities included. A section of GCSE questions is given at the end of the book.

Master S   Mastering Employee Development

Автор: Pettinger, Richard
Название: Master S Mastering Employee Development
ISBN: 0333973585 ISBN-13(EAN): 9780333973585
Издательство: Springer
Рейтинг:
Цена: 25000 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title is designed as a clear and concise introduction to employee development. This book addresses this specific issue, and is an essential first read for those who wish either to understand the subject in general, or develop their expertise and understanding further.

Master S   Mastering Communication 5Ed

Название: Master S Mastering Communication 5Ed
ISBN: 0230216927 ISBN-13(EAN): 9780230216921
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thousands of documentary and literary texts written on papyri and potsherds, in Egyptian, Greek, Latin, Aramaic, Hebrew, and Persian, have transformed our knowledge of many aspects of life in the ancient Mediterranean and Near Eastern worlds. In The Oxford Handbook of Papyrology twenty-seven experts provide a comprehensive and authoritative guide to understanding this ancient documentary evidence.

Master S   Mastering Statistics 3Ed

Название: Master S Mastering Statistics 3Ed
ISBN: 0333660579 ISBN-13(EAN): 9780333660577
Издательство: Springer
Рейтинг:
Цена: 26470 T
Наличие на складе: Поставка под заказ.
Описание: The third edition of this highly successful book covers all the essential information needed to master statistics. * Fully revised to match examination and course developments * Clear calculations, diagrams and accessible explanations * Up-to-date sections on all aspects of statistics, including probability, vital statistics, market research, experiments and scaling Includes a section on how to pass statistics examinations.

Master S   Mastering International Trade

Название: Master S Mastering International Trade
ISBN: 0333994612 ISBN-13(EAN): 9780333994610
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.


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