Master S Mastering Globalization of Business, 

Название: Mastering e-Business
ISBN: 0333968328 ISBN-13(EAN): 9780333968321
Издательство: Springer
Рейтинг:
Цена: 9680.00 T
Наличие на складе: Есть
Описание: 'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

Автор: Emmerson, Paul
Название: Essential Business Vocabulary Builder Student`s Book +CD Pack
ISBN: 0230407617 ISBN-13(EAN): 9780230407619
Издательство: Macmillan ELT
Рейтинг:
Цена: 26760.00 T
Наличие на складе: Есть
Описание: Essential Business Vocabulary Builder is designed to help business English students enrich and expand their vocabulary, allowing them to express themselves more fluently and confidently in a professional context. The first part of the book is devoted to business topics, the second part to business skills, and the third part to word families.

Автор: Emmerson Paul
Название: Business Vocabulary Builder Reference +CD
ISBN: 0230716849 ISBN-13(EAN): 9780230716841
Издательство: Macmillan ELT
Рейтинг:
Цена: 28230.00 T
Наличие на складе: Есть
Описание: A business vocabulary and practice course for students with an intermediate level of English or above. Specifically designed to help business English students enrich and expand their vocabulary, allowing them to express themselves more fluently and confidently in a professional context.

Автор: John Gorham
Название: Mastering Personal Finance
ISBN: 023055301X ISBN-13(EAN): 9780230553019
Издательство: Springer
Рейтинг:
Цена: 20870.00 T
Наличие на складе: Есть
Описание: Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and make your money work for you.

Автор: Richardson, Karen Sydes, John Kavanagh, Marie Alli
Название: The Business Pre-Intermediate Student`s Book +CDD
ISBN: 0230021565 ISBN-13(EAN): 9780230021563
Издательство: Macmillan ELT
Рейтинг:
Цена: 5200.00 T
Наличие на складе: Нет в наличии.
Описание: The Student`s Book Pack is built according to students` needs with key focuses on speaking, vocabulary and grammar. Case studies use true business scenarios and push students to develop their language and business skills. The DVD-ROM contains a wealth of extra material, including an interactive workbook and videos that feature business situations.

Автор: Emmerson, Paul
Название: Business English Handbook Advanced Grammar Reference +CD
ISBN: 140508605X ISBN-13(EAN): 9781405086059
Издательство: Macmillan ELT
Рейтинг:
Цена: 45470.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a comprehensive and challenging book for learners of business English. For self-study or for the classroom, this is for upper-intermediate or advanced level students. Providing intensive vocabulary input and practice followed by optional writing and speaking activities. Perfect for students looking to refine their business language.

Название: Explorers 5 Fishy Business,The Reader
ISBN: 1405060239 ISBN-13(EAN): 9781405060233
Издательство: Macmillan ELT
Рейтинг:
Цена: 2920.00 T
Наличие на складе: Невозможна поставка.
Описание: For over 20 years, James Herriot has captivated millions of readers and viewers with his tales of the triumphs, disasters, pride and heartache that filled his life as a vet in the Yorkshire Dales. Once again the storytelling magic shines through in this long-awaited addition to the series. A major lead title backed by advertising in four major daily newspapers and colour ads in Radio Times and selected magazines. BA CATALOGUE.

Автор: Emmerson Paul
Название: Business Grammar Builder - New Edition Grammar Reference +CD
ISBN: 0230732542 ISBN-13(EAN): 9780230732544
Издательство: Macmillan ELT
Рейтинг:
Цена: 49600.00 T
Наличие на складе: Невозможна поставка.
Описание: Business Grammar Builder is a grammar and reference book for professional adults who need to maintain and practice their English in a business context. With 16 self-administered tests, an Audio CD for language recognition and pronunciation skills, a grammar index and an Answer Key, it is the perfect way to enrich business vocabulary.

Название: Master S Mastering Business Communication
ISBN: 0333335295 ISBN-13(EAN): 9780333335291
Издательство: Springer
Рейтинг:
Цена: 32600.00 T
Наличие на складе: Поставка под заказ.
Описание: L. A. WOOLCOTT and W. R. UNWIN are established authors of communication books for business. They were both Senior Lecturers at Windsor and Maidenhead College, England, for many years and have considerable teaching and business experience.

Название: Master S Mastering International Trade
ISBN: 0333994612 ISBN-13(EAN): 9780333994610
Издательство: Springer
Рейтинг:
Цена: 32600.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

Название: Master S Mastering Management Skills
ISBN: 0333929381 ISBN-13(EAN): 9780333929384
Издательство: Springer
Рейтинг:
Цена: 31670.00 T
Наличие на складе: Поставка под заказ.
Описание: A guide to successful, profitable, and effective management, this book provides a comprehensive introduction to the practical application of management theory. It explores the issues, pressures and dilemmas faced by all managers. Setting these wide ranging and complex situations in a realistic context, the common and universal problems of integrity, leadership, presentation and motivation are addressed. Drawing a direct link between theory, application and practice, demonstrations of managerial expertise, and lack of expertise, are illustrated using examples from all spheres of activity. Discussion questions taken from real situations support this concise text, providing the basis for understanding, advancement, and the development of essential management skills. The potential market is extremely broad because of the near universal requirement to engage in the development of managerial skills as an integrated part of all courses of study. Specific courses are as follows: HND/HNC in business, management and in technical studies where there is a management element; undergraduate degree courses with a management element; NEBSM, CMS, DMS; professional courses such as IPD, Institute of Management and Chartered Accountancy. Other courses include: general 'skills of management' in-house management courses, including 'Graduates into Management' programmes; business people; commercial providers of short-courses; A-level business studies; and GNVQ/NVQ.

Автор: Anthony Davis
Название: Master S Mastering Public Relations
ISBN: 0230549306 ISBN-13(EAN): 9780230549302
Издательство: Springer
Рейтинг:
Цена: 32600.00 T
Наличие на складе: Поставка под заказ.
Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.