Master S Mastering Human Resource Management, Cheatle, Kelvin

Автор: John Gorham
Название: Mastering Personal Finance
ISBN: 023055301X ISBN-13(EAN): 9780230553019
Издательство: Springer
Рейтинг:
Цена: 16470 T
Наличие на складе: Есть
Описание: Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and make your money work for you.

Автор: Richard Gill
Название: Master S Mastering English literature 3ed
ISBN: 1403944881 ISBN-13(EAN): 9781403944887
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Поставка под заказ.
Описание: In the third edition of this comprehensive guide to the what and how of literary study, attention is paid to the details of literary language and a wide variety of examples is included. More emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama, and poetry.

Название: Master S Mastering Marketing Management
ISBN: 0333948971 ISBN-13(EAN): 9780333948972
Издательство: Springer
Рейтинг:
Цена: 25000 T
Наличие на складе: Поставка под заказ.
Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.

Название: Master S Mastering Management Skills
ISBN: 0333929381 ISBN-13(EAN): 9780333929384
Издательство: Springer
Рейтинг:
Цена: 25000 T
Наличие на складе: Поставка под заказ.
Описание: A guide to successful, profitable, and effective management, this book provides a comprehensive introduction to the practical application of management theory. It explores the issues, pressures and dilemmas faced by all managers. Setting these wide ranging and complex situations in a realistic context, the common and universal problems of integrity, leadership, presentation and motivation are addressed. Drawing a direct link between theory, application and practice, demonstrations of managerial expertise, and lack of expertise, are illustrated using examples from all spheres of activity. Discussion questions taken from real situations support this concise text, providing the basis for understanding, advancement, and the development of essential management skills. The potential market is extremely broad because of the near universal requirement to engage in the development of managerial skills as an integrated part of all courses of study. Specific courses are as follows: HND/HNC in business, management and in technical studies where there is a management element; undergraduate degree courses with a management element; NEBSM, CMS, DMS; professional courses such as IPD, Institute of Management and Chartered Accountancy. Other courses include: general 'skills of management' in-house management courses, including 'Graduates into Management' programmes; business people; commercial providers of short-courses; A-level business studies; and GNVQ/NVQ.

Автор: Anthony Davis
Название: Master S Mastering Public Relations
ISBN: 0230549306 ISBN-13(EAN): 9780230549302
Издательство: Springer
Рейтинг:
Цена: 4520 T
Наличие на складе: Есть
Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.

Автор: Lambin, Jean-Jacques Schuiling, Isabelle
Название: Market-Driven Management 3/e
ISBN: 0230276024 ISBN-13(EAN): 9780230276024
Издательство: Springer
Рейтинг:
Цена: 52220 T
Наличие на складе: Поставка под заказ.
Описание: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective - Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Автор: Kerr, Ph, Jones, C
Название: Straightforward 2Ed Intermediate Teacher`s Book and Resource Pack
ISBN: 0230423302 ISBN-13(EAN): 9780230423305
Издательство: Macmillan ELT
Рейтинг:
Цена: 3420 T
Наличие на складе: Нет в наличии.
Описание: The Straightforward Teacher`s Book is one of the best around. Written by Jim Scrivener there are extensive teaching notes and extra tasks and ideas for every lesson plus more detailed notes on the language and cultural content of the Student`s Book material.

Автор: Whiteley
Название: Master S Mastering Financial Management
ISBN: 1403913366 ISBN-13(EAN): 9781403913364
Издательство: Springer
Рейтинг:
Цена: 25000 T
Наличие на складе: Поставка под заказ.
Описание: This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. "Mastering Financial Management" aims to help readers tease out meaning from company accounts, make financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. It is useful as a text for all students requiring an introduction to financial management and for business managers with no financial background.

Название: Master S Mastering Basic Management 3Ed
ISBN: 0333772407 ISBN-13(EAN): 9780333772409
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introduction to the principles and practice of management has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.

Название: Master S Mastering International Trade
ISBN: 0333994612 ISBN-13(EAN): 9780333994610
Издательство: Springer
Рейтинг:
Цена: 25740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.