Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 27500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 9610.00 T Наличие на складе: Поставка под заказ.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 20190.00 T Наличие на складе: Поставка под заказ. Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Robert Reed Название: Advertising Postcards ISBN: 0764312375 ISBN-13(EAN): 9780764312373 Издательство: Schiffer Рейтинг: Цена: 33870.00 T Наличие на складе: Поставка под заказ. Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.
Название: Unashamed Artists: A Celebratory Miscellany of Advertising Art (Ruth Artmonsky) ISBN: 0957387520 ISBN-13(EAN): 9780957387522 Издательство: ACC-distribution titles Рейтинг: Цена: 14290.00 T Наличие на складе: Невозможна поставка. Описание: A miscellany of pieces of commercial art celebrating the contributions the artists made to the inter-war British graphic design scene.
Название: British Posters: Advertising, Art and Activism ISBN: 1851776761 ISBN-13(EAN): 9781851776764 Издательство: Abrams Рейтинг: Цена: 19790.00 T Наличие на складе: Невозможна поставка. Описание: Engaging, practical, multidisciplinary textbook for students and practitioners working at all levels, providing comprehensive coverage of the skills and knowledge needed to work with people with learning disabilities in a variety of settings. Written by leading academics and practitioners, this is a case-study-based text drawing on service-user experience.
Автор: Pete Barry Название: The Advertising Concept Book-2nd ed ISBN: 0500516235 ISBN-13(EAN): 9780500516232 Издательство: Thames & Hudson Рейтинг: Цена: 24750.00 T Наличие на складе: Невозможна поставка.
Автор: Stoklossa, Uwe Название: Advertising ISBN: 0500513406 ISBN-13(EAN): 9780500513408 Издательство: Thames & Hudson Рейтинг: Цена: 38500.00 T Наличие на складе: Нет в наличии. Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
Sjukskoterskans Omvardnadskunnandear den idealiska bokenfor svenska sjukskoterskor.Sjukskoterskans Omvardnadskunnandear baseradpaFundamentals of Nursingav Kozier, Erb, Berman och Snyder och den svenska utgavan har bearbetats avett mycket erfaret team av svenska forskare och forelasare.
Texten ar omfattande och har genomgaende ett praktiskt perspektiv som ger en grundlig inblick i amnet.
Boken tar bland annat upp omvardnadens historiska utveckling, lagar och traditioner, halsa och ohalsa, etikoch sakerhet i vardandet, infektionskontroll och hygien, hud och sar, fysisk aktivitet, atandet, vatskebalansoch utsondringar, smarta, akut omhandertagande, palliativ vard.
Pa ett pedagogiskt och informativt satt levandegors materialet samtidigt som studenterna far en god insikt i praktiskt arbete med hjalp av:
Berattelse fran vardeninleder de flesta kapitel och har som syfte att visa nagot som en sjukskoterska kan mota, med sikte pa kapitlets innehall.
OmvГЋВЈrdnadsprocessenar utover ett sarskilt kapitel ocksa en rubrik i flera kapitel. Dar papekas under Bedomning sadant som kan behova sarskilt observeras, anvandbara skalor och bedomningsinstrument presenteras och ges referenser.
Begreppetomvardnadsdiagnoserges utrymme, ofta med exempel fran NANDA-klassifikationen.
Nar det ar relevant presenteras denfysiologisom behovs for att forsta patientens symtom och varfor viss omvardnad behover utforas.
Forskning i fokus -forskningsstudier som anvands som stod i form av informativa rutor.
Arbetsledande synpunkterges i samband med omvardnadsatgarder som ofta utfors av annan vardpersonal och dar sjukskoterskan har ett arbetsledande ansvar.
Bokens hanvisningar till Vardhandboken gor att atgarder presenteras sakert och uppdaterat.
Birgitta Klang och Ingrid Thorell-Ekstrand (bada leg sjukskoterskor, doktorer imedicinsk vetenskap, tidigare lektorer vid Roda Korsets Hogskola och Karolinska Universitetssjukhuset) ar bokens huvudredaktorer. De har arbetat med ett mycket erfaret forfattarteam som tillsammans har bred kunskap och gedigen erfarenhet av undervisning inom (TM)mnet.
Автор: Pricken, Mario Название: Creative Advertising ISBN: 0500287333 ISBN-13(EAN): 9780500287330 Издательство: Thames & Hudson Рейтинг: Цена: 32950.00 T Наличие на складе: Невозможна поставка. Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.
Автор: Himpe, Tom Название: Advertising Next ISBN: 050051416X ISBN-13(EAN): 9780500514160 Издательство: Thames & Hudson Рейтинг: Цена: 27450.00 T Наличие на складе: Невозможна поставка. Описание: When Volkswagen launched the Golf GTI, over thirty years ago, it could hardly have known the impact its compact and sporty model would have on the car-buying public. Through an uncertain birth to its class-topping iconic status of today, rarely does a new model of car make a whole new market segment for itself but the Golf was the original hot hatch, a car that others would copy but seldom equal.
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