Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 27500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Автор: Robert Reed Название: Advertising Postcards ISBN: 0764312375 ISBN-13(EAN): 9780764312373 Издательство: Schiffer Рейтинг: Цена: 33870.00 T Наличие на складе: Нет в наличии. Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 9610.00 T Наличие на складе: Нет в наличии.
Автор: Pricken, Mario Название: Creative Advertising ISBN: 0500287333 ISBN-13(EAN): 9780500287330 Издательство: Thames & Hudson Рейтинг: Цена: 32950.00 T Наличие на складе: Невозможна поставка. Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.
Автор: KesselsKramer Название: Advertising for People Who Don`t Like Advertising. ISBN: 1856698254 ISBN-13(EAN): 9781856698252 Издательство: Thames & Hudson Цена: 21950.00 T Наличие на складе: Нет в наличии. Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Sjukskoterskans Omvardnadskunnandear den idealiska bokenfor svenska sjukskoterskor.Sjukskoterskans Omvardnadskunnandear baseradpaFundamentals of Nursingav Kozier, Erb, Berman och Snyder och den svenska utgavan har bearbetats avett mycket erfaret team av svenska forskare och forelasare.
Texten ar omfattande och har genomgaende ett praktiskt perspektiv som ger en grundlig inblick i amnet.
Boken tar bland annat upp omvardnadens historiska utveckling, lagar och traditioner, halsa och ohalsa, etikoch sakerhet i vardandet, infektionskontroll och hygien, hud och sar, fysisk aktivitet, atandet, vatskebalansoch utsondringar, smarta, akut omhandertagande, palliativ vard.
Pa ett pedagogiskt och informativt satt levandegors materialet samtidigt som studenterna far en god insikt i praktiskt arbete med hjalp av:
Berattelse fran vardeninleder de flesta kapitel och har som syfte att visa nagot som en sjukskoterska kan mota, med sikte pa kapitlets innehall.
OmvГЋВЈrdnadsprocessenar utover ett sarskilt kapitel ocksa en rubrik i flera kapitel. Dar papekas under Bedomning sadant som kan behova sarskilt observeras, anvandbara skalor och bedomningsinstrument presenteras och ges referenser.
Begreppetomvardnadsdiagnoserges utrymme, ofta med exempel fran NANDA-klassifikationen.
Nar det ar relevant presenteras denfysiologisom behovs for att forsta patientens symtom och varfor viss omvardnad behover utforas.
Forskning i fokus -forskningsstudier som anvands som stod i form av informativa rutor.
Arbetsledande synpunkterges i samband med omvardnadsatgarder som ofta utfors av annan vardpersonal och dar sjukskoterskan har ett arbetsledande ansvar.
Bokens hanvisningar till Vardhandboken gor att atgarder presenteras sakert och uppdaterat.
Birgitta Klang och Ingrid Thorell-Ekstrand (bada leg sjukskoterskor, doktorer imedicinsk vetenskap, tidigare lektorer vid Roda Korsets Hogskola och Karolinska Universitetssjukhuset) ar bokens huvudredaktorer. De har arbetat med ett mycket erfaret forfattarteam som tillsammans har bred kunskap och gedigen erfarenhet av undervisning inom (TM)mnet.
Автор: Klanten R., Sinofzik Anna, Ehmann Sven Название: The Still Life: Products Telling Visual Stories in Magazines and Advertising ISBN: 3899555813 ISBN-13(EAN): 9783899555813 Издательство: Gestalten Рейтинг: Цена: 38410.00 T Наличие на складе: Нет в наличии. Описание: In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking editorial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, editorial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.
Автор: Himpe, Tom Название: Advertising Next ISBN: 050051416X ISBN-13(EAN): 9780500514160 Издательство: Thames & Hudson Рейтинг: Цена: 27450.00 T Наличие на складе: Невозможна поставка. Описание: When Volkswagen launched the Golf GTI, over thirty years ago, it could hardly have known the impact its compact and sporty model would have on the car-buying public. Through an uncertain birth to its class-topping iconic status of today, rarely does a new model of car make a whole new market segment for itself but the Golf was the original hot hatch, a car that others would copy but seldom equal.
Название: Unashamed Artists: A Celebratory Miscellany of Advertising Art (Ruth Artmonsky) ISBN: 0957387520 ISBN-13(EAN): 9780957387522 Издательство: ACC-distribution titles Рейтинг: Цена: 14290.00 T Наличие на складе: Невозможна поставка. Описание: A miscellany of pieces of commercial art celebrating the contributions the artists made to the inter-war British graphic design scene.
Название: Epica Book 24: Europe`s Best Advertising ISBN: 2884791094 ISBN-13(EAN): 9782884791090 Издательство: Thames & Hudson Рейтинг: Цена: 46750.00 T Наличие на складе: Нет в наличии.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 20190.00 T Наличие на складе: Нет в наличии. Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
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