Key Account Management: The Definitive Guide, 3rd Edition, Woodburn

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 44980 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 60850 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Paolo Guenzi; Susi Geiger
Название: Sales Management
ISBN: 0230245951 ISBN-13(EAN): 9780230245952
Издательство: Springer
Рейтинг:
Цена: 50010 T
Наличие на складе: Нет в наличии.
Описание: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
Рейтинг:
Цена: 32510 T
Наличие на складе: Поставка под заказ.

Автор: Willman Paul
Название: Understanding Management
ISBN: 0198716923 ISBN-13(EAN): 9780198716921
Издательство: Oxford Academ
Рейтинг:
Цена: 29170 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive introductory text explains the roots of the management field in the social sciences; and how it developed and why. Appealing to those with a broad interest in the area, this book will also act as a guide to the extensive literatures in the field for those wishing to go further

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 37510 T
Наличие на складе: Невозможна поставка.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
Рейтинг:
Цена: 34380 T
Наличие на складе: Нет в наличии.
Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Автор: Malcolm Mcdonald
Название: Key Account Management
ISBN: 0750662468 ISBN-13(EAN): 9780750662468
Издательство: Elsevier Science
Рейтинг:
Цена: 33320 T
Наличие на складе: Невозможна поставка.
Описание: Analysing how key accounts work, this book creates the tools that readers need in the marketplace. It provides a picture of why KAM must be an important element of the corporate strategic plan. It also provides a hands-on approach with exercises and real-life case studies from which to draw insight.