Название: Colour Management for Logos ISBN: 2888930218 ISBN-13(EAN): 9782888930211 Издательство: Rockport/Rotovision Рейтинг: Цена: 25300.00 T Наличие на складе: Поставка под заказ. Описание: Offers suggestions for working within budgetary constraints, and illustrates how colour combinations can enhance a logo design. This work shows how to communicate with and manage colour in the various aspects of logo design, from issues of impact and lifestyle message, emotional responses to colour, and technical considerations.
Название: Lord of the Logos: Designing the Metal Underground ISBN: 3899552822 ISBN-13(EAN): 9783899552829 Издательство: Gestalten Рейтинг: Цена: 33690.00 T Наличие на складе: Невозможна поставка. Описание: Designing the Metal Underground. .
Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands ISBN: 1592537936 ISBN-13(EAN): 9781592537938 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Невозможна поставка. Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Название: Los Logos Pb ISBN: 3899552652 ISBN-13(EAN): 9783899552652 Издательство: Gestalten Рейтинг: Цена: 28780.00 T Наличие на складе: Поставка под заказ.
Название: Tres Logos Pb ISBN: 3899552679 ISBN-13(EAN): 9783899552676 Издательство: Gestalten Рейтинг: Цена: 28780.00 T Наличие на складе: Поставка под заказ. Описание: "Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the ""makers'"" personal approach. Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design."
Название: Color Harmony : Logos w/CD ISBN: 1592532446 ISBN-13(EAN): 9781592532445 Издательство: Rockport/Rotovision Рейтинг: Цена: 17190.00 T Наличие на складе: Поставка под заказ. Описание: A powerful demonstration of the power of colour and its ability to impact a message. Includes an interactive CD.
Название: Beyond Logos ISBN: 2880466970 ISBN-13(EAN): 9782880466978 Издательство: Rockport/Rotovision Рейтинг: Цена: 27830.00 T Наличие на складе: Невозможна поставка. Описание: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
Название: Logos, Letterheads and Business Cards ISBN: 2940361606 ISBN-13(EAN): 9782940361601 Издательство: Rockport/Rotovision Рейтинг: Цена: 9900.00 T Наличие на складе: Поставка под заказ. Описание: Brings together the complimentary works of "Logos" by Conway Lloyd Morgan and "Letterheads & Business Cards" by Chris Foges. This combination provides an insight into the world of logos, branding and corporate culture, followed by a study of its application to stationary.
Название: Creative solutions: LOGOS: making a strong mark ISBN: 1592530788 ISBN-13(EAN): 9781592530786 Издательство: Rockport/Rotovision Рейтинг: Цена: 30350.00 T Наличие на складе: Невозможна поставка. Описание: Logos are among designers' most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges - the logos that have truly pushed a designer's creativity and forced him or her to reach inside. The authors examine 180 logos, making it easy for designers to take away insightful tips they can put to work immediately. The author tracks the lifecycle of each logo from its challenge through the process to the final result. Scattered throughout the book are sidebars featuring 15 logos that were made over. The author talks about why the makeover was needed and, with the before and after logos side by side, discusses if the re-do was successful. Colour images throughout that show the logos from conceptual stages to final art make this book an at-a-glance reference for anyone - designer or entrepreneur - who wants to take an active role in the creation of his or her brand mark.
Автор: Klanten Robert, Muller Nina C. Название: Los Logos 7 ISBN: 3899555465 ISBN-13(EAN): 9783899555462 Издательство: Gestalten Рейтинг: Цена: 38410.00 T Наличие на складе: Поставка под заказ. Описание: With Los Logos 7, Gestalten continues its bestselling series on contemporary logo design that began with the publication of Los Logos in 2002. Like its six predecessors, this latest edition is a comprehensive survey of the visual languages and styles used by cutting-edge logo designers from around the world. Printed in the familiar landscape format, this new compendium resets the standard for reference books on design. Whether primarily designed to identify, inform, or inspire, today s logos have to cover a lot of bases. Although they are often created for fast-paced digital platforms, they still need to provide companies and brands with an enduring visual. Los Logos 7 shows that less has become more. Due to the significant influence of interface design, current logos are evolving to focus on the essentials. Consequently, many contemporary designs forgo realistic images, playful forms, textures, or color gradients and instead return to classic geometric forms and clear colors. These new logos master the balancing act between respectful restraint and the deliberate shaping of an identity. Fully indexed and intuitively structured, Los Logos 7 draws connections between the applications and the fields for which the featured logos were intended. Presented on 400 pages, the work is bundled into the categories Corporate & Business, Culture, Design, Fashion, Motion/Media /Games, Music, Art, Politics, Sports, Health /Wellness, and Education & Sciences. This book not only celebrates the latest innovations in contemporary logo design, but is also a precursor to coming styles and trends. Its practical examples inspire designers to create logos in line with the current zeitgeist and push their designs even further into the future.
Название: Los Logos ISBN: 3931126927 ISBN-13(EAN): 9783931126926 Издательство: Gestalten Рейтинг: Цена: 38410.00 T Наличие на складе: Поставка под заказ. Описание: Bringing together more than 3000 works by over 200 designers from around the globe.
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