Misbehaving, Richard H Thaler

Автор: Thaler, Richard H
Название: Misbehaving
ISBN: 0241951224 ISBN-13(EAN): 9780241951224
Издательство: Random House - Penguin
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Цена: 10710.00 T
Наличие на складе: Есть
Описание: When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

Автор: Cass R Sunstein,Richard H Thaler
Название: Nudge
ISBN: 0141040017 ISBN-13(EAN): 9780141040011
Издательство: Random House - Penguin
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Цена: 8790.00 T
Наличие на складе: Поставка под заказ.
Описание: Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children`s health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike.

Автор: Thaler, Richard H.; Sunstein, Cass R.
Название: Nudge
ISBN: 014311526X ISBN-13(EAN): 9780143115267
Издательство: Random House (USA)
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Цена: 11030.00 T
Наличие на складе: Невозможна поставка.
Описание: From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold