Thaler, Richard H.; Sunstein, Cass R. Nudge 9780143115267

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Автор: Thaler, Richard H.; Sunstein, Cass R.
Название: Nudge (Тейлер. Толчок: взвешенные решения о здоровье, благосостоянии и счастье)
Издательство: Random House (USA)
Классификация:

Принятие управленческих решений

ISBN: 014311526X
ISBN-13(EAN): 9780143115267
Обложка/Формат: Trade Paperback
Страницы: 320
Вес: 0.285 кг.
Серия: Business&Econ/Decmkng&Probsolv
Язык: English
Размер: 140 x 212 x 23
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Поставляется из: США
Описание: From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwells Blink and Daniel Kahnemans Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices--about what to buy or eat, about financial investments or our childrens health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible choice architecture to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold

Nudge, Thaler, Richard H.; Sunstein, Cass R.