Strategic Marketing Management, Wilson And Gilligan

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 41130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
Рейтинг:
Цена: 53850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Автор: Foxall
Название: Strategic Marketing Management (RLE Marketing)
ISBN: 1138792411 ISBN-13(EAN): 9781138792418
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing `mix?, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each `weapon? in the marketing `armoury? and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 47510.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
Рейтинг:
Цена: 41170.00 T
Наличие на складе: Поставка под заказ.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 56970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Рейтинг:
Цена: 62410.00 T
Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Cravens David
Название: Strategic Marketing, 10 ed.
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Рейтинг:
Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
Рейтинг:
Цена: 61240.00 T
Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.