Автор: Laurie Young and Bev Burgess Название: Marketing Technology as a Service: Proven Techniques that Create Value ISBN: 0470748400 ISBN-13(EAN): 9780470748404 Издательство: Wiley Рейтинг: Цена: 39060.00 T Наличие на складе: Поставка под заказ. Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Автор: Melewar T C Название: Strategic International Marketing ISBN: 0230580246 ISBN-13(EAN): 9780230580244 Издательство: Springer Рейтинг: Цена: 62410.00 T Наличие на складе: Поставка под заказ. Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Автор: Saren, Michael Maclaran, Pauline Elliott, Richard Название: Critical marketing ISBN: 0750680660 ISBN-13(EAN): 9780750680660 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Автор: Gronroos, Christian Название: Service management and marketing ISBN: 0470028629 ISBN-13(EAN): 9780470028629 Издательство: Wiley Рейтинг: Цена: 47510.00 T Наличие на складе: Невозможна поставка. Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.
Автор: Kotler Philip Название: Marketing 3.0: From Products to Customers to the Human Spirit ISBN: 0470598824 ISBN-13(EAN): 9780470598825 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
Автор: Cravens David Название: Strategic Marketing, 10 ed. ISBN: 0071326235 ISBN-13(EAN): 9780071326230 Издательство: McGraw-Hill Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.
Автор: Gummesson, Evert Название: Total relationship marketing ISBN: 0750686332 ISBN-13(EAN): 9780750686334 Издательство: Taylor&Francis Рейтинг: Цена: 29040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.
Автор: Sheth J & Parvatiyar A Название: Handbook of Relationship Marketing ISBN: 0761918108 ISBN-13(EAN): 9780761918103 Издательство: Sage Publications Рейтинг: Цена: 163680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A guide to the key concepts, theories and applications of relationship marketing.
Автор: Lehmann, Donald R. Winer, Russell S. Название: Analysis for marketing planning ISBN: 0071263632 ISBN-13(EAN): 9780071263634 Издательство: McGraw-Hill Рейтинг: Цена: 57190.00 T Наличие на складе: Поставка под заказ. Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.
Автор: Bernard Cova Название: Project Marketing: Beyond Competitive Bidding ISBN: 0471486647 ISBN-13(EAN): 9780471486640 Издательство: Wiley Рейтинг: Цена: 56970.00 T Наличие на складе: Поставка под заказ. Описание: Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.
Автор: Halpern Название: Airport Marketing ISBN: 0415529395 ISBN-13(EAN): 9780415529396 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Нет в наличии. Описание:
In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced.
This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.
The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
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