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Beyond Logos


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Цена: 27830.00T
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Название:  Beyond Logos
Перевод названия: Что стоит за логотипом
ISBN: 9782880466978
Издательство: Rockport/Rotovision
Классификация:




ISBN-10: 2880466970
Обложка/Формат: Hardback
Страницы: 160
Вес: 1.10 кг.
Дата издания: 25.04.2003
Серия: Graphic design
Язык: English
Издание: Illustrated ed
Иллюстрации: 200 colour illustrations
Размер: 29.72 x 23.62 x 2.08 cm
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a cathedral. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
Дополнительное описание: Кол-во стр.: 160
Формат: 300 x 240
Дата издания: 2003
Страна : UK
Круг читателей: undergraduate; postgraduate; research, professiona
Иллюстрации: 200 colour illustrations
Вес: 1096



Colour Management for Logos

Название: Colour Management for Logos
ISBN: 2888930218 ISBN-13(EAN): 9782888930211
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 25300.00 T
Наличие на складе: Поставка под заказ.
Описание: Offers suggestions for working within budgetary constraints, and illustrates how colour combinations can enhance a logo design. This work shows how to communicate with and manage colour in the various aspects of logo design, from issues of impact and lifestyle message, emotional responses to colour, and technical considerations.

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Автор: White Alexander, People Design, Budelmann Kevin
Название: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
ISBN: 159253578X ISBN-13(EAN): 9781592535781
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 25300.00 T
Наличие на складе: Поставка под заказ.
Описание:

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.


Choosing Colour for Logos and Packaging

Название: Choosing Colour for Logos and Packaging
ISBN: 2888930951 ISBN-13(EAN): 9782888930952
Издательство: Rockport/Rotovision
Цена: 22770.00 T
Наличие на складе: Поставка под заказ.

LogoLounge Master Library, v. 2: 3000 Animal & Mythology Logos

Название: LogoLounge Master Library, v. 2: 3000 Animal & Mythology Logos
ISBN: 1592536123 ISBN-13(EAN): 9781592536122
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 25300.00 T
Наличие на складе: Поставка под заказ.

Dos Logos Pb

Название: Dos Logos Pb
ISBN: 3899552660 ISBN-13(EAN): 9783899552669
Издательство: Gestalten
Рейтинг:
Цена: 28780.00 T
Наличие на складе: Поставка под заказ.

Lord of the Logos: Designing the Metal Underground

Название: Lord of the Logos: Designing the Metal Underground
ISBN: 3899552822 ISBN-13(EAN): 9783899552829
Издательство: Gestalten
Рейтинг:
Цена: 33690.00 T
Наличие на складе: Невозможна поставка.
Описание: Designing the Metal Underground. .

Los Logos

Название: Los Logos
ISBN: 3931126927 ISBN-13(EAN): 9783931126926
Издательство: Gestalten
Рейтинг:
Цена: 38410.00 T
Наличие на складе: Поставка под заказ.
Описание: Bringing together more than 3000 works by over 200 designers from around the globe.

Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
ISBN: 1592537936 ISBN-13(EAN): 9781592537938
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 17190.00 T
Наличие на складе: Невозможна поставка.
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Los Logos Pb

Название: Los Logos Pb
ISBN: 3899552652 ISBN-13(EAN): 9783899552652
Издательство: Gestalten
Рейтинг:
Цена: 28780.00 T
Наличие на складе: Поставка под заказ.

Tres Logos Pb

Название: Tres Logos Pb
ISBN: 3899552679 ISBN-13(EAN): 9783899552676
Издательство: Gestalten
Рейтинг:
Цена: 28780.00 T
Наличие на складе: Поставка под заказ.
Описание: "Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the ""makers'"" personal approach. Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design."

Los Logos 7

Автор: Klanten Robert, Muller Nina C.
Название: Los Logos 7
ISBN: 3899555465 ISBN-13(EAN): 9783899555462
Издательство: Gestalten
Рейтинг:
Цена: 38410.00 T
Наличие на складе: Поставка под заказ.
Описание: With Los Logos 7, Gestalten continues its bestselling series on contemporary logo design that began with the publication of Los Logos in 2002. Like its six predecessors, this latest edition is a comprehensive survey of the visual languages and styles used by cutting-edge logo designers from around the world. Printed in the familiar landscape format, this new compendium resets the standard for reference books on design. Whether primarily designed to identify, inform, or inspire, today s logos have to cover a lot of bases. Although they are often created for fast-paced digital platforms, they still need to provide companies and brands with an enduring visual. Los Logos 7 shows that less has become more. Due to the significant influence of interface design, current logos are evolving to focus on the essentials. Consequently, many contemporary designs forgo realistic images, playful forms, textures, or color gradients and instead return to classic geometric forms and clear colors. These new logos master the balancing act between respectful restraint and the deliberate shaping of an identity. Fully indexed and intuitively structured, Los Logos 7 draws connections between the applications and the fields for which the featured logos were intended. Presented on 400 pages, the work is bundled into the categories Corporate & Business, Culture, Design, Fashion, Motion/Media /Games, Music, Art, Politics, Sports, Health /Wellness, and Education & Sciences. This book not only celebrates the latest innovations in contemporary logo design, but is also a precursor to coming styles and trends. Its practical examples inspire designers to create logos in line with the current zeitgeist and push their designs even further into the future.

Los Logos 5: Compass

Название: Los Logos 5: Compass
ISBN: 3899553209 ISBN-13(EAN): 9783899553208
Издательство: Gestalten
Рейтинг:
Цена: 38410.00 T
Наличие на складе: Поставка под заказ.


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