Marketing communications: a european perspective, De Pelsmacker, Patrick Geuens, Maggie Van Den Bergh, Joeri Roose, Gudrun
Старое издание
Автор: De Pelsmacker, Patrick Geuens, Maggie Van Den Bergh, Joeri Название: Marketing communications ISBN: 1292327898 ISBN-13(EAN): 9781292327891 Издательство: Pearson Education Цена: 96450 T Описание: Whether the setting is a Parisian-inspired Neoclassical Brooklyn townhouse, an elegant Central Park West penthouse, or a modern retreat in the Hudson Valley, Kathryn Scott is a designer whose disciplined eye results in interiors praised for their beauty and minimalism, as well as their artisanal details. Readers who responded to Nancy Braithwaite`s aesthetic will love Creating Beauty.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: McCall, J.B. Название: International Strategic Marketing ISBN: 041531416X ISBN-13(EAN): 9780415314169 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Нет в наличии.
Автор: McCall, J.B. Название: International Strategic Marketing ISBN: 0415314178 ISBN-13(EAN): 9780415314176 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Нет в наличии.
Автор: Copley Paul Название: Marketing Communications Management ISBN: 0857027875 ISBN-13(EAN): 9780857027870 Издательство: Sage Publications Рейтинг: Цена: 69690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: `First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
Автор: Arora Название: Advertising Confluence ISBN: 1137492244 ISBN-13(EAN): 9781137492241 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Автор: Govoni N Название: Dictionary of Marketing Communications ISBN: 0761927719 ISBN-13(EAN): 9780761927716 Издательство: Sage Publications Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
Автор: Rowles Daniel Название: Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising ISBN: 0749479795 ISBN-13(EAN): 9780749479794 Издательство: Неизвестно Рейтинг: Цена: 45590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.
Автор: MGR Название: 92 Strategies for Marketing Planned Gifts ISBN: 1118690451 ISBN-13(EAN): 9781118690451 Издательство: Wiley Рейтинг: Цена: 58080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts.
Автор: Simakova Название: Marketing Technologies ISBN: 1138205990 ISBN-13(EAN): 9781138205994 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.
Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Автор: Jackson Название: A Practical Guide to Event Promotion ISBN: 1138915343 ISBN-13(EAN): 9781138915343 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.
This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Автор: Ioannis Rizomyliotis; Kleopatra Konstantoulaki; Io Название: Business-to-Business Marketing Communications ISBN: 331958782X ISBN-13(EAN): 9783319587820 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 33440.00 T Наличие на складе: Нет в наличии. Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
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