Автор: Chernev Alexander Название: Strategic Marketing Management - Theory and Practice ISBN: 1936572583 ISBN-13(EAN): 9781936572588 Издательство: Неизвестно Рейтинг: Цена: 110350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Название: Strategic International Marketing ISBN: 1032467738 ISBN-13(EAN): 9781032467733 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mark Anthony Camilleri Название: Strategic Perspectives in Destination Marketing ISBN: 1522558357 ISBN-13(EAN): 9781522558354 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism.Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Автор: Lee Wilson Название: Data-Driven Marketing Content: A Practical Guide ISBN: 1789738180 ISBN-13(EAN): 9781789738186 Издательство: Emerald Рейтинг: Цена: 46060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Автор: Torsten Tomczak; Sven Reinecke; Alfred Kuss Название: Strategic Marketing ISBN: 3658184167 ISBN-13(EAN): 9783658184162 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process. Contents The information basis of marketing planning Market-oriented corporate planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control
Автор: Lambin, Jean-Jacques Schuiling, Isabelle Название: Market-Driven Management 3/e ISBN: 0230276024 ISBN-13(EAN): 9780230276024 Издательство: Springer Рейтинг: Цена: 66140.00 T Наличие на складе: Нет в наличии. Описание: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective - Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Автор: Androniki Kavoura; Efstathios Kefallonitis; Aposto Название: Strategic Innovative Marketing and Tourism ISBN: 3030124525 ISBN-13(EAN): 9783030124526 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Нет в наличии. Описание: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Название: Strategic Marketing of Higher Education in Africa ISBN: 0367336359 ISBN-13(EAN): 9780367336356 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии. Описание: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.
Автор: Adhikari Atanu Название: Strategic Marketing Issues in Emerging Markets ISBN: 9811338868 ISBN-13(EAN): 9789811338861 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Chapter 1. Introduction.- SECTION I: Strategic Elements of Marketing in Emerging Market.- Chapter 2. Data Driven Marketing Strategy.- Chapter 3. Use of Budgeting in Marketing Strategy.- SECTION II: Marketing Mix Elements in Emerging Market.- Chapter 4. Decades in Marketing Strategy and Digital Channel.- SECTION III: Consumer decision-making processes.- Chapter 5. Customer engagement strategy in emerging market.- SECTION IV: Marketing in Business to Business Market in Emerging Economies.- SECTION V: Dark Side of Emerging Markets.
Автор: Riviezzo, Angelo, Название: Corporate heritage marketing : ISBN: 0367764954 ISBN-13(EAN): 9780367764951 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.
Автор: Kavoura Androniki, Kefallonitis Efstathios, Theodoridis Prokopios Название: Strategic Innovative Marketing and Tourism: 8th Icsimat, Northern Aegean, Greece, 2019 ISBN: 303036125X ISBN-13(EAN): 9783030361259 Издательство: Springer Рейтинг: Цена: 279500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.
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