Автор: Chernev Alexander Название: Strategic Marketing Management - Theory and Practice ISBN: 1936572583 ISBN-13(EAN): 9781936572588 Издательство: Неизвестно Рейтинг: Цена: 110350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Название: Strategic International Marketing ISBN: 1032467738 ISBN-13(EAN): 9781032467733 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mark Anthony Camilleri Название: Strategic Perspectives in Destination Marketing ISBN: 1522558357 ISBN-13(EAN): 9781522558354 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism.Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Автор: Lee Wilson Название: Data-Driven Marketing Content: A Practical Guide ISBN: 1789738180 ISBN-13(EAN): 9781789738186 Издательство: Emerald Рейтинг: Цена: 46060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Автор: Androniki Kavoura; Efstathios Kefallonitis; Aposto Название: Strategic Innovative Marketing and Tourism ISBN: 3030124525 ISBN-13(EAN): 9783030124526 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Нет в наличии. Описание: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Название: Strategic Marketing of Higher Education in Africa ISBN: 0367336359 ISBN-13(EAN): 9780367336356 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии. Описание: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.
Автор: Adhikari Atanu Название: Strategic Marketing Issues in Emerging Markets ISBN: 9811338868 ISBN-13(EAN): 9789811338861 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Chapter 1. Introduction.- SECTION I: Strategic Elements of Marketing in Emerging Market.- Chapter 2. Data Driven Marketing Strategy.- Chapter 3. Use of Budgeting in Marketing Strategy.- SECTION II: Marketing Mix Elements in Emerging Market.- Chapter 4. Decades in Marketing Strategy and Digital Channel.- SECTION III: Consumer decision-making processes.- Chapter 5. Customer engagement strategy in emerging market.- SECTION IV: Marketing in Business to Business Market in Emerging Economies.- SECTION V: Dark Side of Emerging Markets.
Автор: Kavoura Androniki, Kefallonitis Efstathios, Theodoridis Prokopios Название: Strategic Innovative Marketing and Tourism: 8th Icsimat, Northern Aegean, Greece, 2019 ISBN: 303036125X ISBN-13(EAN): 9783030361259 Издательство: Springer Рейтинг: Цена: 279500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.
Автор: Camilleri Mark Anthony Название: Strategic Perspectives in Destination Marketing ISBN: 1522588094 ISBN-13(EAN): 9781522588092 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 137940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.
Автор: Riviezzo, Angelo, Название: Corporate heritage marketing : ISBN: 0367764954 ISBN-13(EAN): 9780367764951 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.
Автор: Leahy, Rose Fenton, Pio Barry, Holly Название: Experiential marketing ISBN: 1529742188 ISBN-13(EAN): 9781529742183 Издательство: Sage Publications Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
