Reputation management, Doorley, John Garcia, Helio Fred
Старое издание
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376979 ISBN-13(EAN): 9780815376972 Издательство: Taylor&Francis Цена: 80630 T Наличие на складе: Нет в наличии. Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 50630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Название: Organizational Reputation in the Public Sector ISBN: 0415729777 ISBN-13(EAN): 9780415729772 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector.
This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures - existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.
Автор: Larkin Название: Strategic Reputation Risk Management ISBN: 0333995546 ISBN-13(EAN): 9780333995549 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Reputation is a commercially valuable asset. This work focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance. It provides practical models and checklists designed to plan reputation management.
Автор: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher S Название: Reputation Management ISBN: 3642270743 ISBN-13(EAN): 9783642270741 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.
Автор: Pownall Charlie Название: Managing Online Reputation: How to Protect Your Company on Social Media ISBN: 1137382295 ISBN-13(EAN): 9781137382290 Издательство: Springer Рейтинг: Цена: 18630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Автор: Cehrs Adele R Название: Spike Your Brand ROI ISBN: 1118976665 ISBN-13(EAN): 9781118976661 Издательство: Wiley Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.
Автор: Carroll Craig E Название: Handbook of Communication and Corporate Reputation ISBN: 0470670983 ISBN-13(EAN): 9780470670989 Издательство: Wiley Рейтинг: Цена: 51690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Автор: Honey, Garry Название: Short guide to reputation risk ISBN: 0566089955 ISBN-13(EAN): 9780566089954 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There are all sorts of problems associated with reputation risk. Using a number of simple models, this title explains reputation risk. It differentiates it from other forms of risk. It provides a series of tools for identifying and managing reputation risk. It helps you assign responsibility for reputation risk in your management structure.
Автор: Otter, Charlotte Название: We need new leaders ISBN: 1788607635 ISBN-13(EAN): 9781788607636 Издательство: Неизвестно Рейтинг: Цена: 20220.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Waller, David Younger, Rupert Название: Reputation game ISBN: 178607351X ISBN-13(EAN): 9781786073518 Издательство: TBS/GBS Рейтинг: Цена: 14510.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kinzey, Ruth Ellen Название: Promoting Nonprofit Organizations ISBN: 0415899273 ISBN-13(EAN): 9780415899277 Издательство: Taylor&Francis Рейтинг: Цена: 65320.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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