Reputation Management: The Key to Successful Public Relations and Corporate Communication, Doorley, John ; Garcia, Helio Fred
Новое издание
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376979 ISBN-13(EAN): 9780815376972 Издательство: Taylor&Francis Цена: 80630 T Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376952 ISBN-13(EAN): 9780815376958 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376979 ISBN-13(EAN): 9780815376972 Издательство: Taylor&Francis Рейтинг: Цена: 80630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 50630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Автор: Schnee Christian Название: Political Reputation Management ISBN: 1138796565 ISBN-13(EAN): 9781138796560 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.
Автор: Cornelissen Joep P Название: Corporate Communication ISBN: 1473953707 ISBN-13(EAN): 9781473953703 Издательство: Sage Publications Рейтинг: Цена: 44340.00 T Наличие на складе: Поставка под заказ. Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 62330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Langham, Tony Название: Reputation management ISBN: 1787566102 ISBN-13(EAN): 9781787566101 Издательство: Emerald Рейтинг: Цена: 25730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
Автор: Pompper Название: Corporate Social Responsibility, Sustainability and Public Relations ISBN: 0415855918 ISBN-13(EAN): 9780415855914 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
Автор: Olasky, Marvin N. Название: Corporate Public Relations ISBN: 0415515491 ISBN-13(EAN): 9780415515498 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Saint John III, Burton Название: Public Relations and the Corporate Persona ISBN: 0367874652 ISBN-13(EAN): 9780367874650 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to
Автор: Saint John Iii Название: Public Relations and the Corporate Persona ISBN: 1138945013 ISBN-13(EAN): 9781138945012 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the -corporate persona-, they aimed to convince citizens that they share common aspirations - and moreover that their corporate -soul- works as a beneficent force in society.
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.
This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Автор: Greenwood Название: Public Relations and Whistleblowing ISBN: 1138293776 ISBN-13(EAN): 9781138293779 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives` attitudes and relationships toward their organizations and their impact on whistleblowing.
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