Автор: Cravens Название: Strategic Marketing Management Cases With Cd - ISE ISBN: 0071124918 ISBN-13(EAN): 9780071124911 Издательство: McGraw-Hill Рейтинг: Цена: 53750.00 T Наличие на складе: Поставка под заказ. Описание: Provides a collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.
Автор: Harrington; Niehaus Название: Risk Management And Insurance ISBN: 0071232443 ISBN-13(EAN): 9780071232449 Издательство: McGraw-Hill Рейтинг: Цена: 66340.00 T Наличие на складе: Поставка под заказ. Описание: Provides the general principles of risk management and insurance and provides useful aspects of insurance contracts and the insurance industry. This book provides conceptual analysis and attention to business risk management and public policy issues.
Автор: John C. Hull Название: Risk management and financial institutions, 4th ed ISBN: 1118955943 ISBN-13(EAN): 9781118955949 Издательство: Wiley Рейтинг: Цена: 105600.00 T Наличие на складе: Невозможна поставка. Описание: All Finance Professionals Need to Understand Risk Companies must take risks to survive and prosper, but deciding which risks are acceptable, which are not, and what action to take is the tricky part. To be successful, all finance professionals need a solid understanding of risk. Risk Management and Financial Institutions, written by one of the most respected authorities on financial risk management, is thorough, textbook–level instruction for all finance professionals, on all aspects of financial risk. Fully revised and updated, this top–selling book clarifies such complex topics as the diff erent types of financial institutions and how they are regulated, valuation and scenario analysis, credit risk, margin and collateral, volatility, and much more. You?ll find new coverage of timely subjects, such as central clearing, scenario analysis, enterprise risk management, and the latest regulatory issues and gain access to a supplementary website with additional software and helpful learning aids. try." JOURNAL OF MOLECULAR GRAPHICS AND MODELLING "One cannot generally do better than to try to find an appropriate article in the highly successful Reviews in Computational Chemistry. The basic philosophy of the editors seems to be to help the authors produce chapters that are complete, accurate, clear, and accessible to experimentalists (in particular) and other nonspecialists (in general)." JOURNAL OF THE AMERICAN CHEMICAL SOCIETY