Loyalty management, Ziliani, Cristina (university Of Parma, Italy) Ieva, Marco (university Of Parma, Italy)
Старое издание
Автор: Ziliani Cristina Название: Loyalty Management ISBN: 036721072X ISBN-13(EAN): 9780367210724 Издательство: Taylor&Francis Цена: 38780 T Наличие на складе: Нет в наличии. Описание: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
Автор: Ziliani Cristina Название: Loyalty Management ISBN: 036721072X ISBN-13(EAN): 9780367210724 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Нет в наличии. Описание: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
Автор: Del Giudice Название: The Satisfaction of Change ISBN: 3319418831 ISBN-13(EAN): 9783319418834 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty.The authors provide an analysis in a 'digital' view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.
Автор: Avins Paul Название: Authority Guide to Trusted Selling ISBN: 1909116777 ISBN-13(EAN): 9781909116771 Издательство: Неизвестно Рейтинг: Цена: 11950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today`s volatile world sales professionals must know how to build trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, Paul Avins shares his proven 4 step system to help you contact, connect and convert more customers with less effort.
Автор: Wallace Margot Название: Museum Branding: How to Create and Maintain Image, Loyalty, and Support ISBN: 1442263458 ISBN-13(EAN): 9781442263451 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 54910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: .Public Relations and Social Media .Theaters, Conservation Labs, and Visible Storage Spaces .Databases"
Автор: Eid Название: Managing Customer Trust, Satisfaction, And Loyalty Through Information Com ISBN: 1466636319 ISBN-13(EAN): 9781466636316 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. <br><br><em>Managing Customer Trust, Satisfaction, and Loyalty through Information Communication</em> highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Автор: Christian Zeidler Название: Mobile Support in Customer Loyalty Management ISBN: 3834914363 ISBN-13(EAN): 9783834914361 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies are increasingly faced with the fact that the communication habits of their customers have changed sustainably - not only through the use of the Internet, but even more through the use of mobile services. Traditional marketing and communi- tion instruments are increasingly being supplemented or even replaced by the direct, personalized address of the customer. The most powerful tool for this kind of com- nication is the mobile phone. It provides a direct and interactive communication ch- nel to the customer. For numerous people, the mobile phone is no longer simply p- ceived as another medium, but rather as an indispensable part of daily life, even as part of their personality. At the same time, it is not only used for telephony, but also as a central communication and information hub. While the Internet is increasingly leaving the traditional personal computer, and conquering the mobile phone, the sending of messages via mobile phone has been a standard way of communicating, not only for young audiences. This suggests the assumption that the direct communication channel will be used strongly by marketers in the near future in order to attract new customers and provide extended services to existing ones. Since it is such a powerful tool, its use represents a particular challenge for companies - as it represents the direct, sensitive connection to the heart and mind of the customer.
Название: Retail Branding and Store Loyalty ISBN: 3658015950 ISBN-13(EAN): 9783658015954 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.
Автор: Beattie, Richard Название: Bringing loyalty to life ISBN: 1915483204 ISBN-13(EAN): 9781915483201 Издательство: Неизвестно Рейтинг: Цена: 44130.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nazimudeen Saleem, Saleem Название: Brand Loyalty and Customer Retention Strategy ISBN: 1086644077 ISBN-13(EAN): 9781086644074 Издательство: Неизвестно Рейтинг: Цена: 22990.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Taneja, Nawal K. Название: Strategic Airline Retailing and Solutions ISBN: 103249509X ISBN-13(EAN): 9781032495095 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Harhut, Nancy Название: Using behavioral science in marketing ISBN: 1398606685 ISBN-13(EAN): 9781398606685 Издательство: Неизвестно Рейтинг: Цена: 170660.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
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