Del Giudice The Satisfaction of Change 9783319418834

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Автор: Del Giudice
Название: The Satisfaction of Change
ISBN: 9783319418834
Издательство: Springer
Классификация:

Экономическая история

Принятие управленческих решений

Управление НИОКР

Торговля и маркетинг

Обслуживание клиентов

ISBN-10: 3319418831
Обложка/Формат: Hardback
Страницы: 138
Вес: 0.34 кг.
Дата издания: 2017
Серия: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Язык: English
Иллюстрации: 5 black & white illustrations, 3 colour illustrations, biography
Размер: 219 x 160 x 14
Читательская аудитория: General (us: trade)
Основная тема: Business/Economics
Подзаголовок: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty.The authors provide an analysis in a digital view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.
Дополнительное описание: 1. Definition and evolution of the variables in the model in marketing studies and research.- 2. A model of customer retention in business-intensive markets.- 3. Shopping scripts and resistance to change: an empirical verification in b2b digital markets.

The Satisfaction of Change, Del Giudice