Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Цена: 47970 T Наличие на складе: Поставка под заказ. Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Название: Digital and Social Media Marketing ISBN: 0367236028 ISBN-13(EAN): 9780367236021 Издательство: Taylor&Francis Цена: 34700 T Наличие на складе: Поставка под заказ. Описание: This textbook is an up to date, results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides techniques to enable the creation, development and maintenance of a successful digital presence.
Автор: Prasad, Eswar Название: The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance ISBN: 0674258444 ISBN-13(EAN): 9780674258440 Издательство: Wiley Рейтинг: Цена: 32680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: New technologies are shaking the foundations of traditional finance. Leading economist Eswar Prasad foresees the end of cash, as central banks develop their own digital currencies to compete with Bitcoin and Facebook`s Diem. Money and finance are on the verge of dramatic transformations that will reshape their roles in the lives of ordinary people.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Charlesworth, Alan, Название: Digital marketing : ISBN: 036770658X ISBN-13(EAN): 9780367706586 Издательство: Taylor&Francis Рейтинг: Цена: 174240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Автор: Uli Schneider Название: Digital Marketing in the Automotive Electronics Industry ISBN: 3031307194 ISBN-13(EAN): 9783031307195 Издательство: Springer Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Krowinska, Agata Backhaus, Christof Becker, Benjamin Bosser, Fabian Название: Digital content marketing ISBN: 1032346795 ISBN-13(EAN): 9781032346793 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Автор: Clare Harris Название: The Fundamentals of Digital Fashion Marketing ISBN: 1474220851 ISBN-13(EAN): 9781474220859 Издательство: Bloomsbury Academic Рейтинг: Цена: 31670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Автор: Desmarais Jeremiah D. Название: Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisors ISBN: 1683504410 ISBN-13(EAN): 9781683504412 Издательство: Неизвестно Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 201 Cutting edge tips, ideas and secrets to sell more insurance and financial services using the internet.
Автор: Anil Kumar, Manoj Kumar Dash Название: Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing ISBN: 1466688084 ISBN-13(EAN): 9781466688087 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 194040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.
Автор: Topper Mpa Hilary Jm Название: Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business ISBN: 1532087489 ISBN-13(EAN): 9781532087486 Издательство: Неизвестно Рейтинг: Цена: 29420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: -build an integrated marketing plan. -use social media marketing. -recruit ambassadors for your brand. -integrate IoT and wearable tech. -create compelling blog and social content. -increase your SEO. -use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Автор: Tuten Tracy Название: Principles of Marketing for a Digital Age ISBN: 1526423340 ISBN-13(EAN): 9781526423344 Издательство: Sage Publications Рейтинг: Цена: 50680.00 T Наличие на складе: Поставка под заказ. Описание: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book's story .
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