Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Webb Rick Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing ISBN: 1137279869 ISBN-13(EAN): 9781137279866 Издательство: Springer Рейтинг: Цена: 19370.00 T Наличие на складе: Поставка под заказ. Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Автор: Deiss Ryan, Henneberry Russ Название: Digital Marketing for Dummies, 2 ed. ISBN: 1119660483 ISBN-13(EAN): 9781119660484 Издательство: Wiley Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Lefevre Heather Название: Brain Surfing: The Top Marketing Strategy Minds in the World ISBN: 0996854606 ISBN-13(EAN): 9780996854603 Издательство: Неизвестно Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
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The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Zahay, Debra (Author) Название: Digital Marketing Management: A Handbook for the Current (or Future) CEO ISBN: 1606499246 ISBN-13(EAN): 9781606499245 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.
Автор: Wright Travis, Snook Chris Название: Digital Sense: How to Futureproof Your Sales and Marketing Organization in a Digital World ISBN: 1119291704 ISBN-13(EAN): 9781119291701 Издательство: Wiley Рейтинг: Цена: 21110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy.
Автор: Kotler Philip Et Al Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers ISBN: 9813201959 ISBN-13(EAN): 9789813201958 Издательство: World Scientific Publishing Цена: 48570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.
Автор: L. Flores Название: How to Measure Digital Marketing ISBN: 1349464880 ISBN-13(EAN): 9781349464883 Издательство: Springer Рейтинг: Цена: 35390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Автор: Brennan, Steve Название: Build your digital marketing strategy ISBN: 1781333211 ISBN-13(EAN): 9781781333211 Издательство: Неизвестно Рейтинг: Цена: 24810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital marketing remains a relatively new discipline and most organisations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector.
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