Digital content marketing, Krowinska, Agata Backhaus, Christof Becker, Benjamin Bosser, Fabian
Автор: Prasad, Eswar Название: The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance ISBN: 0674258444 ISBN-13(EAN): 9780674258440 Издательство: Wiley Рейтинг: Цена: 32680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: New technologies are shaking the foundations of traditional finance. Leading economist Eswar Prasad foresees the end of cash, as central banks develop their own digital currencies to compete with Bitcoin and Facebook`s Diem. Money and finance are on the verge of dramatic transformations that will reshape their roles in the lives of ordinary people.
Автор: Busche L Название: Powering Content: Building a Nonstop Content Marketing Machine ISBN: 1491963743 ISBN-13(EAN): 9781491963746 Издательство: Wiley Рейтинг: Цена: 20690.00 T Наличие на складе: Есть Описание: Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You`ll learn the hacks that enable content powerhouses to thrive.
Автор: Charlesworth, Alan, Название: Digital marketing : ISBN: 036770658X ISBN-13(EAN): 9780367706586 Издательство: Taylor&Francis Рейтинг: Цена: 174240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Автор: Laurent Flores Название: How to Measure Digital Marketing ISBN: 1137340681 ISBN-13(EAN): 9781137340689 Издательство: Springer Рейтинг: Цена: 41920.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Автор: Didner Pam Название: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works ISBN: 0071840974 ISBN-13(EAN): 9780071840972 Издательство: McGraw-Hill Рейтинг: Цена: 29730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.
Автор: Kaufman Название: Digital Marketing ISBN: 0415716756 ISBN-13(EAN): 9780415716758 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Поставка под заказ. Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.
Автор: Ryan Kevin Название: Taking Down Goliath ISBN: 1137444207 ISBN-13(EAN): 9781137444202 Издательство: Springer Рейтинг: Цена: 25150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Автор: Richardson Neil Название: Customer-Centric Marketing ISBN: 074947209X ISBN-13(EAN): 9780749472092 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.
Автор: Hardy Jonathan Название: Branded Content: The Fateful Merging of Media and Marketing ISBN: 113819042X ISBN-13(EAN): 9781138190429 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Автор: Frick Tim Название: Return on Engagement ISBN: 0415844614 ISBN-13(EAN): 9780415844611 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Автор: Albee Ardath Название: Digital Relevance ISBN: 1137452803 ISBN-13(EAN): 9781137452801 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience`s context that they can`t help but take next steps toward purchase.
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