Название: Emerald handbook of entrepreneurship in tourism, travel and hospitality ISBN: 1787544842 ISBN-13(EAN): 9781787544840 Издательство: Emerald Рейтинг: Цена: 60970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Автор: Enz, Cathy A Название: Cornell school of hotel administration handbook of applied hospitality strategy ISBN: 1412905907 ISBN-13(EAN): 9781412905909 Издательство: Sage Publications Рейтинг: Цена: 126720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides Masters level marketing students and practitioners in the hospitality industry with a major reference and resource book on key topics and best practices in various facets of strategic management.
Автор: Peter Jones Название: Handbook of Hospitality Operations and IT ISBN: 0750687533 ISBN-13(EAN): 9780750687539 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A resource for critical reviews of research into both operations and IT management. It provides essays and explanations of case studies, to illustrate how practices and concepts can be applied to the hospitality industry. It is suitable for hospitality researchers and educators, students and industry practitioners.
Название: Handbook of Marketing Research Methodologies for Hospitality and Tourism ISBN: 1138834874 ISBN-13(EAN): 9781138834873 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Автор: Magnini Vincent P. Название: Hotel Manager`s Handbook ISBN: 1771883480 ISBN-13(EAN): 9781771883481 Издательство: Taylor&Francis Рейтинг: Цена: 84710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array of highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit. With this practical, easy-to-use book, there is no need to sift through pages of narratives in order to identify actionable tactics and strategies that can be applied at the property-level. The book presents one unique and actionable customer satisfaction technique on each page--a useful feature for busy managers.
Название: The Routledge Handbook of Hotel Chain Management ISBN: 113880505X ISBN-13(EAN): 9781138805057 Издательство: Taylor&Francis Рейтинг: Цена: 265410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.
This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study.
This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.
Автор: Ritchie Название: Travel Tourism and Hospitality Research - Handbook for Managers and Researchers 2e ISBN: 0471582484 ISBN-13(EAN): 9780471582489 Издательство: Wiley Рейтинг: Цена: 123550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality.
Название: Emerald handbook of entrepreneurship in tourism, travel and hospitality ISBN: 178743530X ISBN-13(EAN): 9781787435308 Издательство: Emerald Рейтинг: Цена: 159900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Автор: C. Michael Hall, Girish Prayag Название: Routledge Handbook of Halal Hospitality and Islamic Tourism ISBN: 1138557056 ISBN-13(EAN): 9781138557055 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Невозможна поставка. Описание: The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations and the wider socio-political context.
Название: Handbook of Hospitality Industry and Tourism ISBN: 1641720743 ISBN-13(EAN): 9781641720748 Издательство: Неизвестно Рейтинг: Цена: 144840.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Firth, Miriam Название: Employability and skills handbook for tourism, hospitality and events students ISBN: 1138493945 ISBN-13(EAN): 9781138493940 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Невозможна поставка. Описание: This handbook provides students with an essential understanding of the skills and knowledge needed to work in the Tourism, Hospitality and Events industries. It offers reflective, reflexive and critical analysis on personal, academic and professional development.
Автор: Firth, Miriam Название: Employability and skills handbook for tourism, hospitality and events students ISBN: 113849397X ISBN-13(EAN): 9781138493971 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This handbook provides students with an essential understanding of the skills and knowledge needed to work in the Tourism, Hospitality and Events industries. It offers reflective, reflexive and critical analysis on personal, academic and professional development.
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