Emerald handbook of entrepreneurship in tourism, travel and hospitality, 

Автор: Ritchie
Название: Travel Tourism and Hospitality Research - Handbook for Managers and Researchers 2e
ISBN: 0471582484 ISBN-13(EAN): 9780471582489
Издательство: Wiley
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Цена: 123550.00 T
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Описание: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality.

Автор: Lee-ross, Darren Lashley, Conrad
Название: Entrepreneurship and small business management in the hospitality industry
ISBN: 0750684488 ISBN-13(EAN): 9780750684484
Издательство: Taylor&Francis
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Цена: 41170.00 T
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Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.

Автор: Vasant Pandian, M Kalaivanthan
Название: Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
ISBN: 1522510540 ISBN-13(EAN): 9781522510543
Издательство: Mare Nostrum (Eurospan)
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Цена: 228230.00 T
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Описание: The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry.The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.

Автор: D. Gursoy/M. Sotiriadis
Название: The Handbook of Managing and Marketing Tourism Experiences
ISBN: 1786352907 ISBN-13(EAN): 9781786352903
Издательство: Emerald
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Цена: 246630.00 T
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Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Автор: Farinha, Ferreira, Smith & Bagch
Название: Handbook Of Research On Global Competitive Advantage Through Innovation And Entrepreneurship
ISBN: 1466683481 ISBN-13(EAN): 9781466683488
Издательство: Mare Nostrum (Eurospan)
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Цена: 364050.00 T
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Описание: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success.The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.

Автор: Sharon A. Alvarez; Rajshree R. Agarwal; Olav Soren
Название: Handbook of Entrepreneurship Research
ISBN: 1441936440 ISBN-13(EAN): 9781441936448
Издательство: Springer
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Цена: 241310.00 T
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Описание: The third paper in this section (Chapter 4) is by Foss and Klein, "Entrepreneurship and the Economic Theory of the Firm: Any Gains from Trade?"

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1409420914 ISBN-13(EAN): 9781409420910
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Невозможна поставка.
Описание: Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.