Emerald handbook of entrepreneurship in tourism, travel and hospitality, 

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Magnini Vincent P.
Название: Hotel Manager`s Handbook
ISBN: 1771883480 ISBN-13(EAN): 9781771883481
Издательство: Taylor&Francis
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Цена: 84710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array of highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit. With this practical, easy-to-use book, there is no need to sift through pages of narratives in order to identify actionable tactics and strategies that can be applied at the property-level. The book presents one unique and actionable customer satisfaction technique on each page--a useful feature for busy managers.

Автор: Helmut Schw?¤germann,Peter Mayer,Yi Ding
Название: Handbook Event Market China
ISBN: 3110372363 ISBN-13(EAN): 9783110372366
Издательство: Walter de Gruyter
Цена: 86720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

Название: Emerald handbook of entrepreneurship in tourism, travel and hospitality
ISBN: 178743530X ISBN-13(EAN): 9781787435308
Издательство: Emerald
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Цена: 159900.00 T
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Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.

Автор: D. Gursoy/M. Sotiriadis
Название: The Handbook of Managing and Marketing Tourism Experiences
ISBN: 1786352907 ISBN-13(EAN): 9781786352903
Издательство: Emerald
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Цена: 246630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Автор: Lee-ross, Darren Lashley, Conrad
Название: Entrepreneurship and small business management in the hospitality industry
ISBN: 0750684488 ISBN-13(EAN): 9780750684484
Издательство: Taylor&Francis
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Цена: 41170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.

Автор: Marina Novelli
Название: Niche tourism
ISBN: 113813256X ISBN-13(EAN): 9781138132566
Издательство: Taylor&Francis
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Цена: 193950.00 T
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Niche Tourism examines one of the fastest growing areas within the tourism sector.

This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world.

Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.

Автор: Sergio Jesus Teixeira, Joao Matos Ferreira
Название: Multilevel Approach to Competitiveness in the Global Tourism Industry
ISBN: 1799803651 ISBN-13(EAN): 9781799803652
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness.

Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

Название: Emerald handbook of ict in tourism and hospitality
ISBN: 1839826894 ISBN-13(EAN): 9781839826894
Издательство: Emerald
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Цена: 211400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.

Название: Entrepreneurship in hospitality and tourism
ISBN: 1910158283 ISBN-13(EAN): 9781910158289
Издательство: Marston Book Services
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Цена: 50150.00 T
Наличие на складе: Невозможна поставка.
Описание: `Entrepreneurship in Hospitality and Tourism: a global perspective` gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.

Автор: Debasish Batabyal
Название: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
ISBN: 179982604X ISBN-13(EAN): 9781799826040
Издательство: Mare Nostrum (Eurospan)
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Цена: 152460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries.

Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.

Автор: Debasish Batabyal
Название: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
ISBN: 1799826031 ISBN-13(EAN): 9781799826033
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. The book explores the relationship between tourism, hotel management, transportation, international trade, cargo and supply chain management.