Brand Equity & Advertising, 

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
Рейтинг:
Цена: 33670.00 T
Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
Рейтинг:
Цена: 32600.00 T
Наличие на складе: Есть
Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Автор: Ceron, Andrea,
Название: Politics and Big Data
ISBN: 0367194554 ISBN-13(EAN): 9780367194550
Издательство: Taylor&Francis
Рейтинг:
Цена: 37760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The importance of social media as a way to monitor an electoral campaign is well established. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate `Sentiment Analysis` can prove.

Автор: Carmen Maye, Roy L. Moore, Erik L. Collins
Название: Advertising and Public Relations Law
ISBN: 1138484466 ISBN-13(EAN): 9781138484467
Издательство: Taylor&Francis
Рейтинг:
Цена: 188850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection.

Автор: Paul Fornelli, Jody Mahler
Название: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals
ISBN: 1516590562 ISBN-13(EAN): 9781516590568
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 102790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.

Автор: Robert S. Hinck, Skye Cooley, Randolph Kluver
Название: Global Media and Strategic Narratives of Contested Democracy: Chinese, Russian, and Arabic Media Narratives of the US Presidential Election
ISBN: 0367257793 ISBN-13(EAN): 9780367257798
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To better understand how the world viewed the US 2016 presidential election, the issues that mattered around the world, and how nations made sense of how their media systems constructed presentations of the presidential election, this book examines global news narratives during the campaign and immediately afterwards.

Название: Advertising Theory
ISBN: 0815382502 ISBN-13(EAN): 9780815382508
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

Автор: Enrique Bigne; Sara Rosengren
Название: Advances in Advertising Research X
ISBN: 3658248777 ISBN-13(EAN): 9783658248772
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
Наличие на складе: Нет в наличии.
Описание: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

Автор: Kelley, Larry D. (University of Houston, USA) Dobias, Lisa Sheehan, Kim Bartel (University of Oregon, USA) Koranda, David E. Jugenheimer, Donald W.
Название: Advertising Media Planning
ISBN: 1032192178 ISBN-13(EAN): 9781032192178
Издательство: Taylor&Francis
Рейтинг:
Цена: 188850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

Автор: Hanne Elliot F?nss Nielsen
Название: Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
ISBN: 1496221214 ISBN-13(EAN): 9781496221216
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 50160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place.

By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot Fønss Nielsen challenges common assumptions about Antarctica’s past and present, encouraging readers to rethink their own relationship with the Far South.

Автор: Spring
Название: Advertising in the Age of Persuasion
ISBN: 1137347171 ISBN-13(EAN): 9781137347176
Издательство: Springer
Рейтинг:
Цена: 27940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.

Автор: Hirschman
Название: Branding Masculinity
ISBN: 1138933392 ISBN-13(EAN): 9781138933392
Издательство: Taylor&Francis
Рейтинг:
Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.