Greener Products: The Making & Marketing of Sustainable Brands, Iannuzzi, Al
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Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 15830.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Jean Cornu; Sue Greener; John Weston Название: Advanced Welding Systems ISBN: 3662110512 ISBN-13(EAN): 9783662110515 Издательство: Springer Рейтинг: Цена: 95770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: HE ORIGINS of welding are buried in the depths of antiquity, T commencing with the forging of native gold and copper, progressing in the bronze age with the braze welding of castings, but not developing greatly until relatively recently.
Название: Greener Products ISBN: 1138626295 ISBN-13(EAN): 9781138626294 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии.
Автор: Baral, Sukanta Kumar ; Goel, Richa ; Singh, Tilott Название: Green Metaverse for Greener Economies ISBN: 1032638133 ISBN-13(EAN): 9781032638133 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Sanjeet Mehariya Название: Algae Refinery ISBN: 1032527889 ISBN-13(EAN): 9781032527888 Издательство: Taylor&Francis Рейтинг: Цена: 127600.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mardiana Idayu Ahmad; Mazran Ismail; Saffa Riffat Название: Renewable Energy and Sustainable Technologies for Building and Environmental Applications ISBN: 3319318381 ISBN-13(EAN): 9783319318387 Издательство: Springer Рейтинг: Цена: 113190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inverse Problem for Phase Change Materials and Preparation in Building Envelope.- Natural Composite Membranes for Water Remediation: Towards A Sustainable Tomorrow.- Polymeric Heat Exchangers: Effect of Chemistry and Chemical Composition to Their Performance.- Solar Induced Ventilation Strategies in Contemporary Tropical Buildings: A Review.- Insights to Current Lighting Technologies and Low Environmental Impact Artificial Lighting.- Applications of Air-to-Air Energy Recovery System in Various Climatic Conditions: Towards Reducing Energy Consumption in Buildings.- Toplighting Systems for Improving Indoor Environment: A Review.- Polychaetes as Ecosystem Engineers: Agents of Sustainable Technologies.- The Cooling Effects of Plants on the Built Environment.- Turbine Ventilator as Low Carbon Technology.- Green Binderless Board from Oil Palm Biomass.- Life Cycle Analysis of Building Materials.- A Review on Biofuel and Bio-Resources for Environmental Applications.- Energy Recovery by Biological Process.
Автор: Charter, Martin Название: Greener Marketing ISBN: 1874719144 ISBN-13(EAN): 9781874719144 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Charter, Martin Название: Greener Marketing ISBN: 1874719004 ISBN-13(EAN): 9781874719007 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Нет в наличии.
Автор: John T. Grant Название: Greener Marketing ISBN: 1119689112 ISBN-13(EAN): 9781119689119 Издательство: Wiley Рейтинг: Цена: 15830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
CLIMATE STRIKING CAUSE RELATING TRUTH TELLING PLASTIC BANNING TREE PLANTING ECONOMY CIRCLING LIFE IMPROVING GREENER MARKETING
by John Grant
This timely book is a sequel to John Grant's Green Marketing Manifesto which was the award winning and bestselling definitive guide to green marketing (and not greenwashing) in the previous wave of eco marketing in 2007.
In 2019, climate change is right back at the top of the public agenda. Greta Thunberg and Extinction Rebellion are front page news. The UK, EU and other governments have declared a climate emergency. 181 CEOs of American companies - including Walmart, Amazon and Apple - signed a Business Round Table declaration saying that the purpose of corporations is not just to make money for shareholders, but to improve society, care for the environment and be ethical. Unilever CEO Alan Jope says they will dispose of brands that don't have a bigger purpose. Concerns like ocean plastic (the 'Blue Planet effect') have upped the pace of change. With ambitious responses such as refills stations, unpackaged goods, super-materials from wood fibre and seaweed and a new 'milkman for groceries' reusable packaging service called Loop. Sustainable brands are now outperforming others in most markets. Eco challenger brands like VEJA and Allbirds are 'the new cool'. While Adidas showed (with Parlay ocean plastic shoes) you can also create a billion dollar mainstream offer. Even banking is changing, with rapid growth in ESG and Impact Investing. Plus, the $40Bn overnight success of sustainability linked loans to companies like Philips and Prada.
How can marketing and the creative industries respond? Even Extinction Rebellion thinks we can play a positive role - although XR also say it has to go beyond banning plastic straws - if we can only manage to tell the truth and lead the change. Hundreds of creative agencies and brands came out on climate strike and donated ideas: Or in the case of Patagonia donated their entire $10m tax windfall to environmental causes. But what now? How do you set a positive course? In this book we look at some of the leaders - brands like Patagonia and Max Burgers aiming to be climate positive. And we look at brands who have found a fresh sense of purpose by championing a relevant cause. The book is packed with case studies, tools, research insights. Covering issues like eco labelling, transparency, circular economy, rebound effects, impact investment, new coalitions and developments ranging from sustainable finance, to blockchain and traceability, to regenerative farming.
One key theme that carries over from the Green Marketing Book is that marketers need to know their facts if attempts are not to be superficial. When you know 95% of the energy footprint of a mobile phone is in manufacturing and materials (not charging the battery) you know that getting people to dim their screen won't save much CO2. But that getting them to keep their phone in use for an extra year is a huge win for the planet.
The ultimate goal is to go beyond marketing that simply looks good, and to create a vision of marketing that does good.
Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing
Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose
Learn how hot topics like the climate crisis, single use plastics, and blockchain technology influence green and social marketing
Read examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing
Get practical tools, models, facts, plus strategy, workshop and project processes and business ca
Автор: Bhoi Akash Kumar, Sherpa Karma Sonam, Kalam Akhtar Название: Advances in Greener Energy Technologies ISBN: 9811542481 ISBN-13(EAN): 9789811542480 Издательство: Springer Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents ongoing research activities of currently available renewable energy technologies and the approaches towards clean technology for enabling a socio-economic model for the present and future generations to live in a clean and healthy environment.
Автор: Bhoi Akash Kumar, Sherpa Karma Sonam, Kalam Akhtar Название: Advances in Greener Energy Technologies ISBN: 9811542457 ISBN-13(EAN): 9789811542459 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents ongoing research activities of currently available renewable energy technologies and the approaches towards clean technology for enabling a socio-economic model for the present and future generations to live in a clean and healthy environment.
Автор: Nguemaleu, Raoul-Abelin C Название: Roadmap to Greener Computing ISBN: 1466506849 ISBN-13(EAN): 9781466506848 Издательство: Taylor&Francis Рейтинг: Цена: 71450.00 T Наличие на складе: Нет в наличии.
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