Автор: Iannuzzi, Al Название: Greener Products ISBN: 1032579870 ISBN-13(EAN): 9781032579870 Издательство: Taylor&Francis Цена: 122490 T Описание: Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful.New in the Third Edition:Presents, in a practical way, the best practices of sustainable brands in a global economy.Addresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc.Includes current marketing information on consumer trends to purchase greener products.Incorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds.Covers best practices of companies from various industries on how to make and market greener products.Provides current tools for making products more sustainable and methods on how to market sustainable improvements.Includes lecture slides available upon request for use in the classroom.This book serves senior undergraduate and graduate students in programs focused on sustainability, as well as academics and corporate sustainability leaders. The previous versions have been used to teach courses on sustainability, product improvement, introduction to sustainability, green marketing and sustainability, and sustainability policy. Any university that teaches a course o
Автор: Bertini, Marco Название: Ends Game ISBN: 0262542773 ISBN-13(EAN): 9780262542777 Издательство: MIT Press Рейтинг: Цена: 18010.00 T Наличие на складе: Есть Описание: Social media is changing the business of representation in the Senate. If you want to know what your senator is up to, you don`t need a newspaper, just your phone. Drawing on a unique dataset of almost 200,000 senator tweets, Tweeting is Leading offers a critical analysis of senators` communication on Twitter, the individual and constituent forces that shape it, and the agendas that result.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 15830.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Iannuzzi, Al Название: Greener Products: The Making & Marketing of Sustainable Brands ISBN: 1032579854 ISBN-13(EAN): 9781032579856 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nguemaleu, Raoul-Abelin C Название: Roadmap to Greener Computing ISBN: 1466506849 ISBN-13(EAN): 9781466506848 Издательство: Taylor&Francis Рейтинг: Цена: 71450.00 T Наличие на складе: Нет в наличии.
Автор: Bhoi Akash Kumar, Sherpa Karma Sonam, Kalam Akhtar Название: Advances in Greener Energy Technologies ISBN: 9811542457 ISBN-13(EAN): 9789811542459 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents ongoing research activities of currently available renewable energy technologies and the approaches towards clean technology for enabling a socio-economic model for the present and future generations to live in a clean and healthy environment.
Автор: Bhoi Akash Kumar, Sherpa Karma Sonam, Kalam Akhtar Название: Advances in Greener Energy Technologies ISBN: 9811542481 ISBN-13(EAN): 9789811542480 Издательство: Springer Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents ongoing research activities of currently available renewable energy technologies and the approaches towards clean technology for enabling a socio-economic model for the present and future generations to live in a clean and healthy environment.
Автор: Jeffs, Eric Название: Greener Energy Systems ISBN: 1439899045 ISBN-13(EAN): 9781439899045 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии.
Автор: Charter, Martin Название: Greener Marketing ISBN: 1874719004 ISBN-13(EAN): 9781874719007 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Нет в наличии.
Автор: Baral, Sukanta Kumar ; Goel, Richa ; Singh, Tilott Название: Green Metaverse for Greener Economies ISBN: 1032638133 ISBN-13(EAN): 9781032638133 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mardiana Idayu Ahmad; Mazran Ismail; Saffa Riffat Название: Renewable Energy and Sustainable Technologies for Building and Environmental Applications ISBN: 3319318381 ISBN-13(EAN): 9783319318387 Издательство: Springer Рейтинг: Цена: 113190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inverse Problem for Phase Change Materials and Preparation in Building Envelope.- Natural Composite Membranes for Water Remediation: Towards A Sustainable Tomorrow.- Polymeric Heat Exchangers: Effect of Chemistry and Chemical Composition to Their Performance.- Solar Induced Ventilation Strategies in Contemporary Tropical Buildings: A Review.- Insights to Current Lighting Technologies and Low Environmental Impact Artificial Lighting.- Applications of Air-to-Air Energy Recovery System in Various Climatic Conditions: Towards Reducing Energy Consumption in Buildings.- Toplighting Systems for Improving Indoor Environment: A Review.- Polychaetes as Ecosystem Engineers: Agents of Sustainable Technologies.- The Cooling Effects of Plants on the Built Environment.- Turbine Ventilator as Low Carbon Technology.- Green Binderless Board from Oil Palm Biomass.- Life Cycle Analysis of Building Materials.- A Review on Biofuel and Bio-Resources for Environmental Applications.- Energy Recovery by Biological Process.
Автор: Zhiqun Lin; Jun Wang Название: Low-cost Nanomaterials ISBN: 1447164725 ISBN-13(EAN): 9781447164722 Издательство: Springer Рейтинг: Цена: 130610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Low-cost Nanomaterials
Автор: John T. Grant Название: Greener Marketing ISBN: 1119689112 ISBN-13(EAN): 9781119689119 Издательство: Wiley Рейтинг: Цена: 15830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
CLIMATE STRIKING CAUSE RELATING TRUTH TELLING PLASTIC BANNING TREE PLANTING ECONOMY CIRCLING LIFE IMPROVING GREENER MARKETING
by John Grant
This timely book is a sequel to John Grant's Green Marketing Manifesto which was the award winning and bestselling definitive guide to green marketing (and not greenwashing) in the previous wave of eco marketing in 2007.
In 2019, climate change is right back at the top of the public agenda. Greta Thunberg and Extinction Rebellion are front page news. The UK, EU and other governments have declared a climate emergency. 181 CEOs of American companies - including Walmart, Amazon and Apple - signed a Business Round Table declaration saying that the purpose of corporations is not just to make money for shareholders, but to improve society, care for the environment and be ethical. Unilever CEO Alan Jope says they will dispose of brands that don't have a bigger purpose. Concerns like ocean plastic (the 'Blue Planet effect') have upped the pace of change. With ambitious responses such as refills stations, unpackaged goods, super-materials from wood fibre and seaweed and a new 'milkman for groceries' reusable packaging service called Loop. Sustainable brands are now outperforming others in most markets. Eco challenger brands like VEJA and Allbirds are 'the new cool'. While Adidas showed (with Parlay ocean plastic shoes) you can also create a billion dollar mainstream offer. Even banking is changing, with rapid growth in ESG and Impact Investing. Plus, the $40Bn overnight success of sustainability linked loans to companies like Philips and Prada.
How can marketing and the creative industries respond? Even Extinction Rebellion thinks we can play a positive role - although XR also say it has to go beyond banning plastic straws - if we can only manage to tell the truth and lead the change. Hundreds of creative agencies and brands came out on climate strike and donated ideas: Or in the case of Patagonia donated their entire $10m tax windfall to environmental causes. But what now? How do you set a positive course? In this book we look at some of the leaders - brands like Patagonia and Max Burgers aiming to be climate positive. And we look at brands who have found a fresh sense of purpose by championing a relevant cause. The book is packed with case studies, tools, research insights. Covering issues like eco labelling, transparency, circular economy, rebound effects, impact investment, new coalitions and developments ranging from sustainable finance, to blockchain and traceability, to regenerative farming.
One key theme that carries over from the Green Marketing Book is that marketers need to know their facts if attempts are not to be superficial. When you know 95% of the energy footprint of a mobile phone is in manufacturing and materials (not charging the battery) you know that getting people to dim their screen won't save much CO2. But that getting them to keep their phone in use for an extra year is a huge win for the planet.
The ultimate goal is to go beyond marketing that simply looks good, and to create a vision of marketing that does good.
Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing
Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose
Learn how hot topics like the climate crisis, single use plastics, and blockchain technology influence green and social marketing
Read examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing
Get practical tools, models, facts, plus strategy, workshop and project processes and business ca
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