Greener Marketing, Charter, Martin

Автор: Charter, Martin
Название: Greener Marketing
ISBN: 1874719004 ISBN-13(EAN): 9781874719007
Издательство: Taylor&Francis
Цена: 40820 T
Наличие на складе: Нет в наличии.

Автор: Bosworth, Michael T.
Название: Solution selling
ISBN: 0786303158 ISBN-13(EAN): 9780786303151
Издательство: McGraw-Hill
Рейтинг:
Цена: 40030.00 T
Наличие на складе: Поставка под заказ.
Описание: Solution Selling is the most comprehensive sales and sales management process available today.

Автор: Charlesworth, Alan,
Название: Digital marketing :
ISBN: 036770658X ISBN-13(EAN): 9780367706586
Издательство: Taylor&Francis
Рейтинг:
Цена: 174240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Автор: Leboff Grant
Название: Stickier Marketing
ISBN: 0749471085 ISBN-13(EAN): 9780749471088
Издательство: Kogan Page
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming `sticky`.

Автор: JeanJacques Lambin; Ruben Chumpitaz; Isabelle Schu
Название: Market Driven Management
ISBN: 1403998523 ISBN-13(EAN): 9781403998521
Издательство: Palgrave
Рейтинг:
Цена: 25670.00 T
Наличие на складе: Нет в наличии.
Описание: Taking a market orientation approach, this work challenges the traditional concept of the 4Ps and the `functional` role of marketing departments. It enlarges the market definition to cover all the key market players. It examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.

Название: Master S Mastering Marketing Management
ISBN: 0333948971 ISBN-13(EAN): 9780333948972
Издательство: Springer
Рейтинг:
Цена: 31670.00 T
Наличие на складе: Нет в наличии.
Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.

Автор: Jay D. Lindquist
Название: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386786 ISBN-13(EAN): 9783319386782
Издательство: Springer
Рейтинг:
Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.

Автор: Victoria L. Crittenden
Название: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386131 ISBN-13(EAN): 9783319386133
Издательство: Springer
Рейтинг:
Цена: 158380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Channel Management.- Consumer and Organizational Buyer Behavior.- International Marketing.- Marketing Education.- Marketing and the Law.- Product and Pricing Management.- Promotion Management.- Research Agenda for Marketing in the 21st Century.- Research Methodology.- Retailing and Reselling.- Services Marketing.- Strategic Planning.- Jane K. Fenyo Student Paper Competition.- Addendum.

Автор: Robert L. King
Название: Minority Marketing: Research Perspectives for the 1990s
ISBN: 3319369431 ISBN-13(EAN): 9783319369433
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s.

Автор: Taylor Heidi
Название: B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
ISBN: 0749481064 ISBN-13(EAN): 9780749481063
Издательство: Неизвестно
Рейтинг:
Цена: 50790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.

Автор: Kozuch, Barbara Dobrowolski, Zbyslaw
Название: Creating public trust
ISBN: 3631628072 ISBN-13(EAN): 9783631628072
Издательство: Peter Lang
Рейтинг:
Цена: 71900.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves, namely in their internal environment, as well as changes spurred by dynamic shifts in the external environment, such as the management system as a whole. The study attempts to demonstrate that efficient functioning of public organisations has a significant impact on shaping relationships based on trust within and between organisations. It also presents the concepts of corruption, fraud and trust. The research completed with regard to the organisational perspective of creating public trust is a contribution to the advancement of organisational theory.

Автор: Kotler Philip Et Al
Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
ISBN: 9813201967 ISBN-13(EAN): 9789813201965
Издательство: World Scientific Publishing
Цена: 24290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.

Автор: Santiago Lopez
Название: Value-based Marketing Strategy
ISBN: 162273033X ISBN-13(EAN): 9781622730339
Издательство: Неизвестно
Рейтинг:
Цена: 67440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently; - How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: - The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. - The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today s highly today s highly competitive business environment. - The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. - The Value Matrix is a practical tool for understanding the product s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. - The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product s life cycle. - Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. - The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. - The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.