Brand Management: Co-creating Meaningful Brands, Michael Beverland, Pinar Cankurtaran
Старое издание
Автор: Beverland, Michael B. Название: Brand management ISBN: 1473951984 ISBN-13(EAN): 9781473951983 Издательство: Sage Publications Цена: 48570 T Наличие на складе: Поставка под заказ. Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.
Автор: Beverland, Michael Название: Brand management ISBN: 1529720125 ISBN-13(EAN): 9781529720129 Издательство: Sage Publications Цена: 54900 T Наличие на складе: Поставка под заказ. Описание: Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Busche, Laura Название: Brand Psychology The Art and Science of Building Strong Brands ISBN: 1032373768 ISBN-13(EAN): 9781032373768 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Smith, Brian D, Bsc Bsc Bsc (pragmedic) Название: Brand therapy ISBN: 1788600053 ISBN-13(EAN): 9781788600057 Издательство: Неизвестно Рейтинг: Цена: 30650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
Автор: Doucett, Elisabeth. Название: Creating your library brand : ISBN: 0838909620 ISBN-13(EAN): 9780838909621 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 41800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.
A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
Автор: Beverland, Michael B. Название: Brand management ISBN: 1473951984 ISBN-13(EAN): 9781473951983 Издательство: Sage Publications Рейтинг: Цена: 48570.00 T Наличие на складе: Поставка под заказ. Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.
Автор: Michael Beverland Название: Brand Management: Co-creating Meaningful Brands ISBN: 1473951976 ISBN-13(EAN): 9781473951976 Издательство: Sage Publications Рейтинг: Цена: 133050.00 T Наличие на складе: Невозможна поставка. Описание: Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
Автор: Beverland, Michael Название: Brand management ISBN: 1529720125 ISBN-13(EAN): 9781529720129 Издательство: Sage Publications Рейтинг: Цена: 54900.00 T Наличие на складе: Поставка под заказ. Описание: Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
Автор: Michael Beverland, Pinar Cankurtaran Название: Brand Management: Co-creating Meaningful Brands ISBN: 1529616980 ISBN-13(EAN): 9781529616989 Издательство: Sage Publications Рейтинг: Цена: 146790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely.
Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences.
This textbook is essential reading for all students studying branding and brand management at university level.
Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.
Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Автор: Vo Glenn Название: Industry Influencer: Growing Your Brand Through Meaningful Corrections and Engagement Online ISBN: 1631954814 ISBN-13(EAN): 9781631954818 Издательство: Неизвестно Цена: 15590.00 T Наличие на складе: Нет в наличии. Описание: Written by one of the most powerful online networkers in his industry, Industry Influencer is the playbook for anyone looking to increase or improve a business-while keeping their day job, spending only pennies, and creating a long-lasting impact in their community.
Автор: O`connor, Jim Название: Authority guide to creating brand stories that sell ISBN: 1909116998 ISBN-13(EAN): 9781909116993 Издательство: Неизвестно Рейтинг: Цена: 17920.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd.
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