Creating your library brand :, Doucett, Elisabeth.
Автор: Freeman Valerie Название: Creating a New Library ISBN: 0081012810 ISBN-13(EAN): 9780081012819 Издательство: Elsevier Science Рейтинг: Цена: 61750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating a New Library: Recipes for Transformation offers ways to make your library group space into one conducive to transformational learning. The book is structured as a cookbook with an introduction to the idea, then directions on its execution. . Next, the book gives tips on how to adapt each ‘recipe’ to fit other specific needs, including other kinds of libraries. The layout follows three strands: space, community, and outreach. Each section includes five elements critical to transforming spaces:, fun, stimulation, safety, freedom, and personal. . From providing coffee in the morning, to a full Personal Librarian program, this book presents useful and engaging ideas for transformational learning.
Building a new library or expanding or renovating an existing building brings up a host of questions and concerns, not the least of which involves the future of the library. This book addresses those issues in light of an overarching positive vision of libraries and their evolving purposes and roles in the 21st century.
This guide identifies and addresses all of the steps in the building process, including preparing the request for proposal (RFP), selecting the right architect for the job, developing a financial contingency plan, and managing stakeholders' expectations. The book presents both the perspectives and experience of library administrators and management personnel as well as the insights of accomplished library architects and designers. It provides thorough, practical, and current guidance in a process that library administrators often find daunting and "risk immersive." Reading this book is like sitting down with a knowledgeable, impartial consultant before beginning a major renovation project--a tremendous asset for library administrators as well as architectural firms.
Автор: Jason Puckett Название: Modern Pathfinders: Creating Better Research Guides ISBN: 0838988172 ISBN-13(EAN): 9780838988176 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35110.00 T Наличие на складе: Невозможна поставка. Описание: Whether you call them research guides, subject guides or pathfinders, web-based guides are a great way to create customized support tools for a specific audience: a class, a group, or anyone engaging in research. Studies show that library guides are often difficult, confusing, or overwhelming, causing users to give up and just fall back on search engines such as Google. How can librarians create more effective, less confusing, and simply better research guides?In Modern Pathfinders: Creating Better Research Guides, author Jason Puckett takes proven ideas from instructional design and user experience web design and combines them into easy-to-understand principles for making your research guides better teaching tools. It doesn’t matter what software your library uses; the advice and techniques in this book will help you create guides that are easier for your users to understand and more effective to use.
Автор: Egbert Megan Название: Creating Makers: How to Start a Learning Revolution at Your Library ISBN: 1440843864 ISBN-13(EAN): 9781440843860 Издательство: Bloomsbury Рейтинг: Цена: 38610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows you how, even with a tight budget and limited space, you can foster "maker mentality" in your library and help patrons reap the learning benefits of making-with or without a makerspace. Just because your library is small or limited on funds doesn`t mean you can`t be part of the maker movement.
Автор: Campher, Henk Название: Creating a sustainable brand ISBN: 1910174068 ISBN-13(EAN): 9781910174067 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business - a fusion of products and branding that can actually drive sustainability and grow the business top line.
Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn't the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.
This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.
Автор: Michael Beverland Название: Brand Management: Co-creating Meaningful Brands ISBN: 1473951976 ISBN-13(EAN): 9781473951976 Издательство: Sage Publications Рейтинг: Цена: 133050.00 T Наличие на складе: Невозможна поставка. Описание: Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
Автор: Alana Verminski and Kelly Marie Blanchat Название: Fundamentals of Electronic Resource Management ISBN: 1783302305 ISBN-13(EAN): 9781783302307 Издательство: Facet Рейтинг: Цена: 77370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This guide to ERM fundamentals will prove invaluable, both as a primer for those preparing to enter the field as well as a ready reference for current practitioners.
Автор: Ray Joyce M Название: Research Data Management ISBN: 1557536643 ISBN-13(EAN): 9781557536648 Издательство: Turpin Рейтинг: Цена: 31970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It has become increasingly accepted that important digital data must be retained and shared in order to preserve and promote knowledge, advance research in and across all disciplines of scholarly endeavor, and maximise the return on investment of public funds.To meet this challenge, colleges and universities are adding data services to existing infrastructures by drawing on the expertise of information professionals who are already involved in the acquisition, management, and preservation of data in their daily jobs. Data services include planning and implementing good data management practices, thereby increasing researchers’ ability to compete for grant funding and ensuring that data collections with continuing value are preserved for reuse. volume provides a framework to guide information professionals in academic libraries, presses, and data centers through the process of managing research data from the planning stages through the life of a grant project and beyond. It illustrates principles of good practice with use-case examples and illuminates promising data service models through case studies of innovative, successful projects and collaborations. Contributors include: James L. Mullins, Purdue University; MacKenzie Smith, University of California at Davis; Sherry Lake, University of Virginia; Bernard Reilly, Center for Research Libraries; Jacob Carlson, Purdue University; Melissa Levine, University of Michigan; Jenn Riley, University of North Carolina at Chapel Hill; Jan Brase, German National Library of Science and Technology; Seamus Ross, University of Toronto; Michele Kimpton, DuraSpace; Brian Schottlaender, University of California, San Diego; Suzie Allard, University of Tennessee; Angus Whyte, Digital Curation Centre; Scott Brandt, Purdue University; Brian Westra, University of Oregon; Geneva Henry, Rice University; Gail Steinhart, Cornell University; and Cliff Lynch, Coalition for Networked Information.
Автор: Schnapp Jeffrey T., Battles Matthew Название: The Library Beyond the Book ISBN: 0674725034 ISBN-13(EAN): 9780674725034 Издательство: Wiley Рейтинг: Цена: 27400.00 T Наличие на складе: Поставка под заказ. Описание: Jeffrey Schnapp and Matthew Battles reflect on what libraries have been in order to speculate about what they will become: hybrid places that intermingle books and ebooks, analog and digital formats, paper and pixels. They combine the cultural history of libraries with innovations at metaLAB, a research group at the forefront of digital humanities.
Автор: Corey Halaychik Название: Lessons in Library Leadership ISBN: 0081005652 ISBN-13(EAN): 9780081005651 Издательство: Elsevier Science Рейтинг: Цена: 61750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Lessons in Library Leadership: A Primer for Library Managers and Unit Leaders takes on the topic of management positions within libraries and how many of them are filled by candidates with no formalized training. This lack of preparation often leads to added stress as they scramble to learn how to lead, to formulate departmental goals, to conduct effective assessment, to think and plan strategically, to counsel employees, and much more.
This book will serve equally as a primer for librarians new to management and those needing a refresher in basic management concepts. Seasoned managers may also look to this guide as a quick reference resource covering multiple management subjects. The contents of the monograph include basic concepts, real word examples/case studies, and bibliographic information for further management skill development.
Автор: Barnes, Susan B. Название: Branding as Communication ISBN: 1433128039 ISBN-13(EAN): 9781433128035 Издательство: Peter Lang Рейтинг: Цена: 76000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
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