Brand Management: Co-creating Meaningful Brands, Michael Beverland, Pinar Cankurtaran
Старое издание
Автор: Michael Beverland Название: Brand Management: Co-creating Meaningful Brands ISBN: 1473951976 ISBN-13(EAN): 9781473951976 Издательство: Sage Publications Цена: 133050 T Наличие на складе: Невозможна поставка. Описание: Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
Автор: Michael Beverland Название: Brand Management: Co-creating Meaningful Brands ISBN: 1529720133 ISBN-13(EAN): 9781529720136 Издательство: Sage Publications Цена: 151010 T Наличие на складе: Поставка под заказ. Описание: Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Busche, Laura Название: Brand Psychology The Art and Science of Building Strong Brands ISBN: 1032373768 ISBN-13(EAN): 9781032373768 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Abraham, Joan Название: Creating brand cool ISBN: 0367693143 ISBN-13(EAN): 9780367693145 Издательство: Taylor&Francis Рейтинг: Цена: 32650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Автор: Rob Meyerson Название: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service ISBN: 1637421559 ISBN-13(EAN): 9781637421550 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 21730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: You don't have a brand—whether it's for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
Автор: Vo Glenn Название: Industry Influencer: Growing Your Brand Through Meaningful Corrections and Engagement Online ISBN: 1631954814 ISBN-13(EAN): 9781631954818 Издательство: Неизвестно Цена: 15590.00 T Наличие на складе: Нет в наличии. Описание: Written by one of the most powerful online networkers in his industry, Industry Influencer is the playbook for anyone looking to increase or improve a business-while keeping their day job, spending only pennies, and creating a long-lasting impact in their community.
Автор: Abraham Joan Название: Creating Brand Cool: Brand Distinction in the Online Marketplace ISBN: 0367693151 ISBN-13(EAN): 9780367693152 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Автор: Schaefer Wolfgang, Kuehlwein J. P. Название: Brand Myths: The Secrets of Prestige Branding ISBN: 0749470038 ISBN-13(EAN): 9780749470036 Издательство: Неизвестно Рейтинг: Цена: 52100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.
Автор: de Chernatony, Leslie Название: Creating Powerful Brands ISBN: 1856178498 ISBN-13(EAN): 9781856178495 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Aluisy Gabriel W. Название: Moving Targets: Creating Engaging Brands in an On-Demand World ISBN: 0990583201 ISBN-13(EAN): 9780990583202 Издательство: Неизвестно Рейтинг: Цена: 13750.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Michael Beverland Название: Brand Management: Co-creating Meaningful Brands ISBN: 1529720133 ISBN-13(EAN): 9781529720136 Издательство: Sage Publications Рейтинг: Цена: 151010.00 T Наличие на складе: Поставка под заказ. Описание: Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
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