Автор: Allen Frederick Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World ISBN: 1504019857 ISBN-13(EAN): 9781504019859 Издательство: Неизвестно Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Emmanuelle Rigaud-Lacresse; Fabrizio Maria Pini Название: New Luxury Management ISBN: 3319417266 ISBN-13(EAN): 9783319417264 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.
Автор: Aaker David Название: Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires ISBN: 1683506111 ISBN-13(EAN): 9781683506119 Издательство: Неизвестно Цена: 15590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
Автор: Alejandro-Marcel Sch?nhoff Название: Does Multi-stage Marketing Pay? ISBN: 3658055588 ISBN-13(EAN): 9783658055585 Издательство: Springer Рейтинг: Цена: 71730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers` satisfaction and loyalty.
Название: Integrated marketing communication ISBN: 149854004X ISBN-13(EAN): 9781498540049 Издательство: Bloomsbury Рейтинг: Цена: 41580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Автор: Beverland, Michael Название: Brand management ISBN: 1529720125 ISBN-13(EAN): 9781529720129 Издательство: Sage Publications Рейтинг: Цена: 54900.00 T Наличие на складе: Поставка под заказ. Описание: Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
Автор: Veloso Maria Название: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy ISBN: 0814432514 ISBN-13(EAN): 9780814432518 Издательство: McGraw-Hill Рейтинг: Цена: 16010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. In this title you can learn how to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; and,write online marketing video scripts that sell.
Автор: Kennedy D Название: Trust-based Marketing ISBN: 1599184400 ISBN-13(EAN): 9781599184401 Издательство: McGraw-Hill Рейтинг: Цена: 19430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer`s mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.
Автор: Abraham Joan Название: Creating Brand Cool: Brand Distinction in the Online Marketplace ISBN: 0367693151 ISBN-13(EAN): 9780367693152 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Автор: Beverland, Michael B. Название: Brand management ISBN: 1473951984 ISBN-13(EAN): 9781473951983 Издательство: Sage Publications Рейтинг: Цена: 48570.00 T Наличие на складе: Поставка под заказ. Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.
A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
Автор: Michael Beverland Название: Brand Management: Co-creating Meaningful Brands ISBN: 1473951976 ISBN-13(EAN): 9781473951976 Издательство: Sage Publications Рейтинг: Цена: 133050.00 T Наличие на складе: Невозможна поставка. Описание: Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand`s identity.
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