Автор: Freaker, Sneaker Название: Soled out ISBN: 1838663673 ISBN-13(EAN): 9781838663674 Издательство: Phaidon Press Ltd. Рейтинг: Цена: 47470.00 T Наличие на складе: Есть Описание: A riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertising
Автор: Paul McNeil Название: The Visual History of Type ISBN: 1780679769 ISBN-13(EAN): 9781780679761 Издательство: Laurence King Рейтинг: Цена: 70840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid-fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students. It will also be a significant resource for professional type designers and students of type. Reviews "A mind-blowing catalogue of typefaces and type history... a fantastic, heavyweight compendium of letterforms that's a firm WIRED art department favourite." - WIRED magazine "The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing...This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students." - Against The Grain "Accessible, highly readable and, moreover, a type book to pore over and simply enjoy as the history of the medium evolves chronologically from page to page." - Creative Review "This exquisitely produced, extensively researched and extraordinarily comprehensive work is a definitive study of the history of type." - New Design "The Visual History of Type is a beautiful book. Its arranged into hundreds of short chapters invites one to peruse it haphazardly for pleasure. Beneath its coffee-table appearance lies a genuine reference work." - The Times Literary Supplement
Автор: Bosworth, Michael T. Название: Solution selling ISBN: 0786303158 ISBN-13(EAN): 9780786303151 Издательство: McGraw-Hill Рейтинг: Цена: 40030.00 T Наличие на складе: Нет в наличии. Описание: Solution Selling is the most comprehensive sales and sales management process available today.
Автор: Ries, Al Trout, Jack Название: Positioning ISBN: 0071373586 ISBN-13(EAN): 9780071373586 Издательство: McGraw-Hill Рейтинг: Цена: 18290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.
Название: Nontraditional Media in Marketing and Advertising ISBN: 1412997615 ISBN-13(EAN): 9781412997614 Издательство: Sage Publications Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Автор: Morales Название: Marketing without Advertising ISBN: 0415896983 ISBN-13(EAN): 9780415896986 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
Автор: Schaefer Mark, Smith Stanford Название: Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time ISBN: 0071811168 ISBN-13(EAN): 9780071811163 Издательство: McGraw-Hill Рейтинг: Цена: 21730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog, this title helps you learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.
Автор: Stanley Название: Networking With the Affluent ISBN: 0070610487 ISBN-13(EAN): 9780070610484 Издательство: McGraw-Hill Рейтинг: Цена: 0.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client.
Название: Demarketing ISBN: 0415816475 ISBN-13(EAN): 9780415816472 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
Автор: Melewar Tc Название: Corporate Branding ISBN: 0415721121 ISBN-13(EAN): 9780415721127 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources.
Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes:
Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative.
These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
Автор: Neslin Scott a Название: History of Marketing Science ISBN: 9814619477 ISBN-13(EAN): 9789814619479 Издательство: World Scientific Publishing Рейтинг: Цена: 42240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.
Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
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