Автор: Allen Frederick Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World ISBN: 1504019857 ISBN-13(EAN): 9781504019859 Издательство: Неизвестно Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Romaniuk Jenni Название: Building Distinctive Brand Assets ISBN: 0190311509 ISBN-13(EAN): 9780190311506 Издательство: Oxford Academ Рейтинг: Цена: 25330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
Автор: M. Beck-Burridge; J. Walton Название: Sports Sponsorship and Brand Development ISBN: 0333925408 ISBN-13(EAN): 9780333925409 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Автор: Mootee Idris Название: 60-Minute Brand Strategist ISBN: 1118625161 ISBN-13(EAN): 9781118625163 Издательство: Wiley Рейтинг: Цена: 26390.00 T Наличие на складе: Поставка под заказ. Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.
Автор: Daniel Slone Название: Product and Brand Management ISBN: 1773613022 ISBN-13(EAN): 9781773613024 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 150610.00 T Наличие на складе: Невозможна поставка. Описание: Explores the concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance, and how they are used in the business world.
Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities ISBN: 1522551433 ISBN-13(EAN): 9781522551430 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Автор: Rudov Marc H. Название: Brand Is Destiny: The Ultimate Bottom Line ISBN: 0974501743 ISBN-13(EAN): 9780974501741 Издательство: Неизвестно Рейтинг: Цена: 22950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why:
Sears went from leader to loser
IBM's revenues shrank 19 quarters in a row
Apple's new spaceship HQ will kill its brand
Unions impede the success of value-based healthcare
Political correctness is a brand-killer
Beauty is not in the eye of the beholder
Trump almost lost the election
Super Bowl advertising is a total waste of money
Millennials are bad for business.
Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
Promote your business with clarity, ease, and authenticity.
The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience.
If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand.
Read this book to learn:
Why conventional branding approaches don't work for service based businesses.
How to identify your core values and use them in your business and marketing decisions.
Different ways you can make your business unique among all the competition.
How to express yourself verbally through your website, emails, articles, videos, talks, podcasts...
What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are.
How to craft an effective tagline.
What are the most important elements of a visual brand identity, and how to use them to design your own brand.
How to craft an exceptional client experience and impress your clients with your professionalism.
How your brand relates to your business model, pricing, company culture, fashion style, and social impact.
Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own.
Learn more at humancenteredbrand.com
Автор: Liddell Nick, Buchanan Richard Название: Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business ISBN: 0749498498 ISBN-13(EAN): 9780749498498 Издательство: Неизвестно Рейтинг: Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox.
Автор: Elena Veselinova, Marija Gogova Samonikov Название: Building Brand Equity and Consumer Trust Through Radical Transparency Practices ISBN: 1522524177 ISBN-13(EAN): 9781522524175 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customersÕ loyalty.Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.Topics CoveredThe many academic areas covered in this publication include, but are not limited to:Brand AwarenessCorporate governanceEmployee EngagementProduct InnovationRisk ManagementSupply Chain ManagementWorkforce Quality
Автор: Minsky Laurence, Geva Ilan Название: Global Brand Management: A Guide to Developing, Building & Managing an International Brand ISBN: 1789660408 ISBN-13(EAN): 9781789660401 Издательство: Wiley Рейтинг: Цена: 165790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hone your understanding of international brand management with this textbook, showcasing why it`s critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
Автор: Gil Carlos Название: The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI ISBN: 0749497580 ISBN-13(EAN): 9780749497583 Издательство: Неизвестно Рейтинг: Цена: 55170.00 T Наличие на складе: Невозможна поставка. Описание: Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.
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