Product and Brand Management, Daniel Slone

Автор: Dunford April
Название: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
ISBN: 1999023005 ISBN-13(EAN): 9781999023003
Издательство: Неизвестно
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Цена: 22000.00 T
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Описание: Branded The Master, Brian is among the last of the old school of British crime. At 71, Reader masterminded a break-in at a Mayfair jewellers containing more than GBP40 million worth of jewellery. Charting his criminal career from his first arrest at the age of 11, this book recounts Reader`s dry run for the Hatton Garden job in unprecedented detail.

Автор: Midgley
Название: Innovation and New Product Marketing (RLE Marketing)
ISBN: 1138788392 ISBN-13(EAN): 9781138788398
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Автор: Midgley David F.
Название: Innovation and New Product Marketing (Rle Marketing)
ISBN: 1138972762 ISBN-13(EAN): 9781138972766
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Автор: Lewis, Helen
Название: Product stewardship in action
ISBN: 1783533366 ISBN-13(EAN): 9781783533367
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: Product Stewardship in Action describes how and why leading companies are taking responsibility for the environmental impact of their products. Written primarily for a business audience, it draws on the knowledge and experience of industry practitioners and other experts to provide a structured approach to product responsibility within firms.

Автор: Paul Rissen
Название: Experiment-Driven Product Development
ISBN: 1484255275 ISBN-13(EAN): 9781484255278
Издательство: Springer
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Цена: 41920.00 T
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Описание: Intermediate user level

Автор: Mahajan Vijay
Название: New-Product Diffusion Models
ISBN: 1441949631 ISBN-13(EAN): 9781441949639
Издательство: Springer
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Цена: 194730.00 T
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Описание: Preface. Introduction. Part I: Overview. 1. New Product Diffusion Models: From Theory to Practice; V. Mahajan, et al. Part II: Strategic, Global and Digital Environment for Diffusion Analysis. 2. Firm Strategy and Speed of Diffusion; S. Kuester, et al. 3. Multi-Market and Global Diffusion; M. Dekimpe, et al. 4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities; A. Rangaswamy, S. Gupta. Part III: Diffusion Models. 5. Modeling the Marketing Mix Influence in New Product Diffusion; F. Bass, et al. 6. Diffusion Models with Replacement and Multiple Purchases; B. Ratchford, et al. 7. Growth Models for Multi-Product Interactions: Current Status and New Directions; B. Bayus, et al. 8. Dynamic Models Incorporating Competition; R. Chatterjee, et al. 9. Disaggregate Level Diffusion Models; J. Roberts, J. Lattin. 10. Operations Planning in the Presence of Innovation Diffusion Dynamics; M.A. Cohen, et al. Part IV: Estimation. 11. Estimation Techniques for Macro Diffusion Models; W.P. Putsis, V. Srinivasan. Part V: Applications and Software. 12. Diffusion Models: Managerial Applications and Software; G.L. Lilien, et al. List of Contributors. About The Editors. References. Index.

Автор: Perruchet Marie
Название: One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business or Yourself
ISBN: 0071837590 ISBN-13(EAN): 9780071837590
Издательство: McGraw-Hill
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Цена: 34310.00 T
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Описание: You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In this book, the author will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.