Автор: Gatautis Rimantas, Banyte Jūrate, Vitkauskaite Elena Название: Gamification and Consumer Engagement: Creating Value in Context of ICT Development ISBN: 3030542076 ISBN-13(EAN): 9783030542078 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
Название: Organizational gamification ISBN: 0367712377 ISBN-13(EAN): 9780367712372 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem.
Автор: Jo?o Leit?o Название: Open Innovation Business Modeling ISBN: 3030082113 ISBN-13(EAN): 9783030082116 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Поставка под заказ. Описание:
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.
Автор: Routledge Helen Название: Why Games are Good for Business ISBN: 1137448962 ISBN-13(EAN): 9781137448965 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They`re called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.
Автор: Anderie, Lutz Название: Gamification, digitalisierung und industrie 4.0 ISBN: 3658198648 ISBN-13(EAN): 9783658198640 Издательство: Неизвестно Рейтинг: Цена: 24810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Der Dreiklang der Technologieentwicklung.- Die Bedeutung der Games Industry fьr andere Branchen.- Management und Gamification.
Автор: Zichermann Gabe, Linder Joselin Название: The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition ISBN: 0071808310 ISBN-13(EAN): 9780071808316 Издательство: McGraw-Hill Рейтинг: Цена: 34310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Gamification: It`s the hottest new strategy in business, and for good reason - it`s helping leading companies create unprecedented engagement with customers and employees. This book gives you full access to The Gamification Revolution app - a new way to optimize and enhance your experience with videos, tips, and social tools.
Автор: Gatautis Rimantas, Banyte Jūrate, Vitkauskaite Elena Название: Gamification and Consumer Engagement: Creating Value in Context of Ict Development ISBN: 3030542041 ISBN-13(EAN): 9783030542047 Издательство: Springer Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
Название: Organizational Gamification ISBN: 0367321181 ISBN-13(EAN): 9780367321185 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem.
Автор: Burke Brian Название: Gamify: How Gamification Motivates People to Do Extraordinary Things ISBN: 1937134857 ISBN-13(EAN): 9781937134853 Издательство: Taylor&Francis Рейтинг: Цена: 26530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. This book goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right. "Gamify" shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.
Автор: Niman Neil B. Название: Gamification of Higher Education ISBN: 1137338733 ISBN-13(EAN): 9781137338730 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Instead of thinking about education as the mastery of a body of knowledge where the subject matter becomes the focus of our attention, The Gamification of Higher Education encourages us to think of it as a process that draws out the best in individuals and prepares them for happy, productive, and successful lives.
Автор: N. Niman Название: The Gamification of Higher Education ISBN: 1349464120 ISBN-13(EAN): 9781349464128 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Instead of thinking about education as the mastery of a body of knowledge where the subject matter becomes the focus of our attention, The Gamification of Higher Education encourages us to think of it as a process that draws out the best in individuals and prepares them for happy, productive, and successful lives.
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